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Monetizing digital services in automotive

marca 20, 2023 5-minút čítania

RESEARCH REPORT

In brief

A wake-up call for automakers

Meeting the challenge

Consumer price sensitivity: How price-sensitive are the relevant consumer segments?

Control over the end-to-end experience: Today’s car experiences are no longer limited to the vehicle but can extend to include interfaces to external infrastructure and ecosystems.

Competitive intensity: Consumers will determine whether a digital service is attractive based on other available options.

Size of user base: Companies with large customer bases are better able to negotiate preferential deals with third parties, as they provide greater profit potential.

Attractiveness of hardware: Negotiation power increases when automakers offer third-party firms an attractive environment for their digital services.

The race to capture value is on

About the Authors

Stefan Hattula

Senior Principal – Global Automotive Research Lead


Juergen Reers

Senior Managing Director – Global Industry Sector Lead, Automotive


Kevin Eversmann

Managing Director – Global Automotive AI Lead


Christian Kleikamp

Managing Director – Global Automotive Strategy Lead


Joel Van Durme

Accenture Song Sales Lead DACH