Our thinking
Accenture’s latest research and perspectives on how you can reinvent every part of the enterprise
Enterprise
We're helping CEOs, CSOs, and COOs reinvent how their organizations compete, grow and lead in an era of enterprise reinvention.
Agentic AI is reshaping M&A. It embeds intelligent systems into operating models and workflows to unlock entirely new value pools. See how leading acquirers build AI into the deal thesis to drive compounding advantage.
Complexity can drain profits and stifle growth, but AI is the X factor, turning complexity into a strategic advantage that drives margin and market share.
The article argues that advantage now comes from operating as a network of deeply rooted regional businesses that can comply, compete and innovate locally while remaining globally coordinated.
After two years of rapid AI acceleration, global executives enter 2026 with unmistakable confidence. But beneath the optimism, data shows a series of gaps standing in the way of scale and value.
AI is reshaping markets as $27T moves to companies with Value Leader DNA—six behaviors that help them monetize smarter, innovate faster and build durable, future-ready growth.
The article argues that technology-driven CEOs don’t treat digital tools as operational support but as a primary source of strategic advantage.
Resilience appears to be rebounding to post-pandemic highs, but the gains mask a deeper vulnerability. Increased volatility requires adaptative resilience for competitiveness and growth.
Digital Core
We're helping CIOs, CTOs and CDOs reinvent their technology foundation to unlock the full value of cloud, data and AI.
Modern cloud is the foundation for AI innovation. But data shows: most clouds are not AI-ready. Discover three strategic pathways, each with detailed actions for boosting cloud maturity to unleash the potential of AI.
Many pilot AI. Few have scaled value. Organizations pulling ahead align data, processes, workflows, talent, governance and operating models to create an AI superhighway—unlocking enterprise value, faster.
This article argues that emerging technologies—especially generative and agentic AI—are enabling a fundamental shift: from periodic overhaul to continuous evolution.
Agentic AI is reshaping work and redefining enterprise foundations. To capture its full value, companies must reinvent platforms and align AI, platform and business strategies.
Accelerating growth, new tech, and fierce competition are reshaping data centers in 2026. Discover the trends driving speed, efficiency, and innovation worldwide.
The article argues that satellite data can no longer be experimental, as leaders use real-time orbital intelligence with AI and edge computing to strengthen risk management, supply chains, connectivity, and operations.
Organizations need to move beyond fragmented IT landscapes and build a modern, AI-ready infrastructure that is resilient, adaptive, and powered by AI.
Talent
We're helping CHROs and workforce leaders reinvent how they attract, develop and retain the talent that makes reinvention stick.
How can people and AI thrive together? Explore six leadership traits that enable Talent Reinventors to achieve breakthrough results and outperform peers.
Discover how a human+AI talent strategy can unlock hidden value, boost creativity, and transform work design.
The report highlights significant shifts that AI is driving, showing an oversupply of generalist skills and critical deficits in specialized, technical and execution-oriented capabilities.
The age of co-intelligence is here as humans and AI collaborate to drive growth, redeploy talent and turn skills into measurable value across business and society.
Humans and AI must learn and adapt together through continuous co-learning. Yet only 11% of organizations are currently equipped to do so effectively, creating an urgent gap and a significant opportunity.
Traditional workflows, functions jobs and skills will evolve with gen AI. Learn how you can accelerate reinvention with an operating model that holistically integrates tech, talent and processes to drive sustainable growth.
Supply Chain & Engineering
We're helping COOs and CSCOs reinvent supply chains and engineering operations to build resilience and unlock new efficiencies.
Factories will look stunningly different by 2040. They will be AI-driven and hyper-automated with human oversight. Here’s how to lay the foundation for the future of manufacturing today.
Pilots prove value. Systemic AI unlocks it. Learn how leading manufacturers turn fragmented pilots into an operating model that gets smarter with every cycle.
How top performers consistently deliver on their infrastructure and capital projects' commitments.
Discover how AI and autonomous technologies create self‑funding supply chains, cutting costs, boosting productivity and enabling end‑to‑end growth.
Accelerating growth, new tech, and fierce competition are reshaping data centers in 2026. Discover the trends driving speed, efficiency, and innovation worldwide.
Customer
We're helping CMOs, CCOs and CXOs reinvent how they attract, serve and grow their customer relationships.
The customer edit explores how customers themselves are redefining luxury—what they value, aspire to and expect from brands today.
While human relationships are (and always will be) the crux of meaningful customer engagements, AI is reshaping how field teams and digital channels interact with customers.
AI is evolving from a useful tool to a trusted guide, loyal companion and second self. Building resilient relationships between consumers, brands and AI in times of uncertainty is essential to remain seen and relevant.
What do customers really want? And how can companies get it right? Discover three essential actions to ensure your tech, data and generative AI investments deliver efficiencies, reduce costs and enhance customer satisfaction.
Cybersecurity
We’re helping CISOs reinvent cyber resilience—building defenses, protecting enterprises and managing risk.
Cyber risks are growing faster than ever, outpacing security efforts. How do you get ahead of these threats? In this year’s State of Cybersecurity Resilience, learn the steps to build resilience as you embrace AI transformation.
To close the gap in security maturity within the digital core and achieve reinvention readiness, organizations must activate three strategic levers. Here are the essential strategies for success.
The report explores how accelerating AI adoption, geopolitical fragmentation and widening cyber inequity are reshaping the global risk landscape.
Cybercriminals are using gen AI-powered attacks to target organizations. To address these new risks and to accelerate gen AI success, organizations need to update their security posture and embed security by design.
Microsoft and Accenture’s whitepaper shows cyber resilience is central to national security, shaping economic stability and sovereignty.
Finance
We're helping CFOs reinvent finance from a cost center into a strategic driver of enterprise value and growth.
Agentic AI is reshaping M&A. It embeds intelligent systems into operating models and workflows to unlock entirely new value pools. See how leading acquirers build AI into the deal thesis to drive compounding advantage.
To ensure safety, soundness and long term growth, banking leaders must shift from a reactive stance to a strategic model.
Risk is everywhere and companies need to create a new risk mindset and capabilities across the enterprise. This pivot is critical for turning hyper-disruption into opportunities for business resilience and growth.
Industry
We're helping industry leaders reinvent their businesses with solutions built for the unique challenges and opportunities of their sector.
Grounded in global consumer and executive research, these five signals reveal how audience behavior, technology and transformation momentum are reshaping growth across the media industry.
Sparking innovation and value in Biopharma production. How pharmaceutical manufacturing has evolved from behind-the-scenes operations to a strategic differentiator.
Accenture’s Banking Trends 2026 reveals how agentic AI, smart money and shifting competition will reshape customer experience and growth.
Modernization isn’t just about adding tools—it’s about ensuring great experiences for residents and those who serve them. Agencies that align technology with human needs turn digital investments into enduring public value.
Holiday shoppers, facing decision stress and high prices, are seeking value combined with experience, convenience and connection. Many are turning to Gen AI for inspiration, product comparisons and smarter shortlists.
One-off pilots won't decarbonize industry fast enough. Companies must shift from isolated projects to a multigenerational, AI-enabled approach.