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Accenture + Adobe

Reinventing Marketing powered by Adobe

Together, Accenture and Adobe are redefining marketing in an era of constant change. By connecting data, technology, and talent, we empower businesses to create tailored, immersive experiences that resonate deeply with their customers. Our Adobe-powered approach enables you to reinvent your marketing strategies, ensuring your brand remains relevant and engaging.

20+

Year partnership

7,500

Adobe-skilled people at Accenture working on transformations

27

plus Adobe specializations

6

Adobe partner awards in 2026

Reinvent your marketing function

Together, Accenture and Adobe help marketers focus on strengthening customer relationships amid constant change by connecting data, technology, and talent.

Enhance creativity with Adobe Creative Cloud & Adobe Firefly; streamline content production and delivery with leading-class Adobe enterprise platforms.

Deliver the right experience to the right audience at the right time, ensuring seamless and personalized customer interactions.

Integrate, consolidate, and modernize your marketing technology to drive efficiency and enhance customer experiences.

From AI experimentation to real reinvention

Industry leaders discuss contextualization, adoption and the shift to AI-led.

The new marketing reality

Marketing leaders are rethinking how they engage customers in the age of AI. Discover why contextualization is becoming more important than personalization, how AI is transforming marketing workflows, and what it takes to scale adoption across the organization. Learn how leading companies are using AI to unlock growth and improve customer outcomes.

2026 Adobe Customer Experience Orchestration Partner of the Year
Power partners

Accenture has been named Adobe’s top Global Customer Experience Orchestration Partner, as well as a top partner in five regions worldwide. Together, Accenture and Adobe continue to help clients drive growth, unlock value, and deliver exceptional customer experiences.

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Awards & recognition

Accenture has been named Adobe’s top Global Customer Experience Orchestration Partner, as well as a top partner in five regions worldwide. Together, Accenture and Adobe continue to help clients drive growth, unlock value, and deliver exceptional customer experiences.

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Costa Crociere, an Accenture client, was recognized as an Experience Makers Awards winner for advancing customer‑centric journeys. By unifying guest data across digital and onboard interactions, they delivered more personalized experiences while strengthening relationships and driving revenue growth.

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Bristol Myers Squibb is scaling AI across marketing with Accenture, embedding it into core workflows to drive measurable impact. Together, they are transforming how teams operate by simplifying processes, redefining roles, and accelerating content and campaigns while maintaining compliance in a highly regulated environment.

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Lisa Marie Brown has won the Adobe Experience Manager Rockstar competition at Adobe Summit 2026 and received the title of the AEM Rockstar.

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Adobe expanded its partner ecosystem to power agentic, end-to-end customer experience orchestration, with Accenture playing a key role in helping enterprises operationalize AI at scale. Together, they are enabling connected workflows across data, content, and journeys to drive faster, more impactful outcomes.

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Accenture has been named a leader in the Forrester Wave: Adobe Services, Q3 2024 report, recognized for its unmatched Adobe expertise and strategic execution. Learn more about our success.

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Join us

Bring your ingenuity, curiosity, and big ideas. Work with us at the heart of change.

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Navigating consumer goods challenges with personalized experiences

In a fireside chat, Pete Choo from Accenture Song and Shailesh Khadapkar from Adobe discussed the evolving consumer goods landscape. Amidst inflationary pressures and consumer fatigue, brands are under immense pressure to create personalized, authentic experiences Adobe Experience Cloud is revolutionizing digital marketing and commerce, enabling brands to meet the unique demands of consumers. Additionally, Adobe is set to release data collaboration tools to enhance first-party data strategies, ensuring privacy-compliant interactions. The key to success lies in collaboration—between brands, retailers, and consumers—fostering a 360-degree view of the consumer to drive meaningful engagement and impact.

Our leaders

Joy Bhattacharya

Lead – Accenture Adobe Business Group – Global

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Brandon Kniffen

Lead – Accenture Adobe Business Group, Americas

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Miguel Liébana

Lead - Adobe Business Group, EMEA

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