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Redefining what a football club can be

Partnering with Salford City F.C. to accelerate a new era of growth — combining technology, data and AI to support the club’s local and international reach

Why we’re partnering with SCFC

Built on ambition, community and a willingness to challenge convention, Salford City has earned a reputation for doing things differently. As Salford City F.C.’s partner, we are combining the club's clear vision and deep local identity with our expertise in technology, data and AI—reinventing Salford City for the future.

Accenture and Salford City Football Club accelerate a new era of reinvention and growth 

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The work

We're delivering a multi-year partnership to grow the club's reach, deepen fan engagement and build a scalable digital core

Reinventing the streaming experience
Enhancing live match broadcasts from pre-match through post-match, integrating interactivity, data visualization and scalable global distribution to bring supporters closer to the action wherever they are.
Accelerating international expansion
Supporting the club's global ambition through fan data platforms, digital tools and D2C innovation — identifying new markets, expanding the club’s global reach, and activating Accenture's global network to grow international fandom.
Building a data-driven club
Exploring new capabilities in data, technology and AI to improve operations, support commercial growth and build a scalable foundation, so Salford City can move faster, make smarter decisions and unlock new opportunities.

Meet our leads

Amy Gnagy

Managing Director

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Parth Ojha

Senior Manager

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