Our full spectrum of services includes marketing strategy, marketing and customer analytics, customer experience, campaign and content management, service design and omni-channel commerce. Explore all of our interactive capabilities:
Create differentiated and compelling experiences that build engagement and lower transaction costs with customers, employees and partners by putting design and user-focused strategy at the heart.
Design and deliver personalized, continuously optimized customer interactions and marketing activities seamlessly across touchpoints to maximize conversions, acquisition, engagement and loyalty.
Scale global content management and de-coupled production to optimize speed, cost, quality and reuse across brands, channels, and geographies, to get the right message to the right customer at the right time.
Boost revenue and customer satisfaction through end-to-end ecommerce, sales and service solutions that unify digital and physical experiences, personalized to empower customers and employees at scale.
His first company, Curtis Hoy, pioneered a new market sector of radio sales promotion in 1989 as the commercial UK radio industry flourished under deregulation. In 1994 he and Mike Beeston set up CHBi, an offshoot to Curtis Hoy, to explore the marketing potential of the (then) emerging interactive and “new” media. In 1998 CHBi became part of Razorfish. Mark’s role evolved to EVP Products and Service in which he ran a change management programme for all 2,000 employees which restructured and radically simplified Razorfish’s approach to clients and projects.
In 2001 he co-founded service design consultancy Fjord with Mike Beeston and Olof Schybergson. At Fjord Mark is Chief Client Officer, and his role spans offer definition, marketing and business development. Fjord was acquired by Accenture in May 2013.
Mark is a frequent speaker at conferences and commentator in the media. He has published a book, “Distraction – Being Human in the Digital Age” about the social effects of new technology.