2021 Fjord Trends

Across Fjord Trends 2021, the over-arching theme is mapping out the new territory. With the events of 2020 upending so much of what we took for granted, we now need to look ahead with focus and a desire to help people solve their challenges on their own terms. 2021 will redefine the 21st century.

explore meta trend
explore

Collective
displacement

Helping people find their place again with the right experiences.
Read more...

Do it yourself innovation
explore

Do it yourself
innovation

Enabling people to get
creative with the way they live.
Read more...

Sweet teams are made of this
explore

Sweet teams
are made of this

Reshaping your employees’
experience for a post-pandemic world.
Read more...

Interaction wanderlust
explore

Interaction
wanderlust

Bringing joy and serendipity
from the real world to the screen.
Read more...

Liquid infrastructure
explore

Liquid
infrastructure

Redesigning your infrastructure to
deliver delight from the first moment to the last.
Read more...

Empathy challenge
explore

Empathy
challenge

Shaping the right narratives in a
world of expectation and scrutiny.
Read more...

Rituals lost and found
explore

Rituals lost
and found

Helping people create meaningful
rituals in their new, unbidden circumstances.
Read more...

Let’s map out new territory

2021 is our opportunity to redefine the 21st century. It’s up to all of us to forge a new path which leads to a more equal empathetic society for all. Now is our time. Let’s embrace this once-in-a-life-time opportunity.

Get the essentials




30 minute read

Full report

20 minute read

Executive
summary

5 minute read

Slideshare

5 minute read

Infographic


Mark Curtis

Mark Curtis

Head of Innovation and Thought Leadership – Accenture Interactive


Martha Cotton

Martha Cotton

Fjord Global Co-lead, part of Accenture Interactive