Deliberate for what comes next
Strategic responses that help businesses navigate for the long view. Even if COVID-19 is eradicated, our current global systems leave us vulnerable for future pandemics. Businesses will need new operating models that can flex based on future potential threats. New procedures, products, and services will be put into place, and will become the never normal.
How will we make physical interactions such as payments unnecessary? How might our devices help us maintain social distancing? How can we create solutions that are protective, instinctive and accessible for everyone? How can we learn from excellent thinking in one industry and translate it to others?
This pandemic has forced the design world to pause and honestly reassess the long-term impacts of our actions. Considering the next tier of needs allows us to focus our work in areas that provide the most immediate effect for a safer, more equitable future for us all.