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Driving toward a post-digital future

November 3, 2020

RESEARCH REPORT

In brief

Five technology trends that are changing the automotive game

The “I” in experience

Co-creating auto-related experiences with customers will become an adventure in itself.

AI and me

Complementing the abilities of entire teams with AI will create better experiences throughout the car-owning lifecycle.

The dilemma of smart things

New features and seamless, over-the-air technology upgrades will go far to eliminate customer frustrations.

Robots in the wild

Having robots interact with employees and customers will push intelligence from the digital world into the physical one.

Innovation DNA

An innovation capability built around new partnerships and informed by new uses of emerging technologies will set auto leaders apart.

When automotive companies put people at the center of their technology models, they will do more than meet expectations. They will set the new standard that every competitor will strive to meet.

Roadblock ahead

As companies work their way out of the COVID-19 pandemic, cash is king once again. Cost optimization is essential, as is rebooting sales.

84%

of automotive execs believe their organizations need to elevate relationships with customers as partners.

77%

of automotive organizations are already employing AI.

63%

of auto industry executives expect their organizations will use robotics in uncontrolled environments within the next 2 years.

71%

of automotive executives believe that the stakes for innovation have never been higher. Getting it right will require new ways of innovating with an extended ecosystem of partners.

6 imperatives

Driving forward

About the Authors

Kevin Eversmann

Managing Director – Automotive, Technology Consulting


Kanak Choudhury

Managing Director – Global Technology Lead Automotive


Brian Irwin

Managing Director – North America Automotive Lead


Gabriel Seiberth

Managing Director – Digital Automotive, Industry X.O and Innovation


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