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Strategy & Consulting

Destination digital in Aerospace and Defense

December 1, 2020

RESEARCH REPORT

In brief

  • Aerospace and defense companies face overwhelming, competing challenges as they continue to navigate the impacts of Coronavirus (COVID-19).
  • For all aerospace and defense companies, a comprehensive digital transformation strategy is essential to meet the challenges they face.
  • Digital transformation can build resilience and unleash growth in aerospace and defense.
  • Companies that embrace digital at the core of their business achieve up to four times improvement on their digital investments.

Major challenges

Aerospace and defense companies are going through disruptive changes and are faced with overwhelming, competing challenges as they continue to navigate the impacts of the COVID-19 pandemic.

  • The commercial segment is witnessing a shift from supply led to demand driven manufacturing and supply chain.
  • Rising regional tension across the globe, coupled with defense platform replacement in the United States and Europe, will continue to drive demand in the Defense industry.
  • Reduced aircraft demand, coupled with the trend to move from product to innovative service-based business models powered by data, will also reshape the industry.
  • The competition for talent continues to intensify, with the industry finding it tough to compete for the best STEM (Science, Technology, Engineering, and Mathematics) talent.
  • Health and safety will remain a concern.

All these disruptive forces point to a singular conclusion: the need for digital transformation. Aerospace and defense executives acknowledge this and anticipate more than a two-fold increase in the sale of new digital services over the next five years.

    Major rewards

    We believe that companies that successfully adapt to the changing landscape and embrace digital will reap huge rewards, such as increased revenue, higher return on investment, greater shareholder returns and higher future value. Failing to act could have harmful repercussions.

      Over 80% of aerospace and defense executives fear substantial cost escalations alongside losing significant market share if they fail to overcome organizational challenges for digital reinvention.

      Companies that successfully embrace digital at the core of their businesses achieve up to four times improvement on their return on digital investments than other industry players (figure 1). Their digital returns even beat the industry average for returns on overall invested capital. What’s more, they’re successfully scaling more than 50% of their digital proofs-of-concept.

        Figure 1: RODI for aerospace and defense champions

        A three-point plan for the digital future

        So, how can aerospace and defense companies realize the full potential they clearly identify? We have a three-point approach to help companies adapt to these disruptions, successfully embrace a digitally driven future and reap the rewards of doing so.

        1. Digitize across the value chain

          To increase efficiency and address new portfolio imperatives, aerospace and defense companies need to embrace a Be Digital and Go Digital approach which leverages digital technologies. By adopting a stream of digital technologies to automate across the value chain, aerospace and defense companies can build a responsive and resilient enterprise and be future-ready for black swan events.

          • Collaborate to innovate

            Aerospace and defense companies operate in a complex ecosystem. To drive innovation and boost future-readiness, they need to collaborate across the industry and technology ecosystem, working together with a wide range of different partners, suppliers and vendors to sustain and grow overall business value.

          • Embrace new business models

            Aerospace and defense companies need to address changing demands such as the shifting towards narrow-body and electric aircraft and the drop in overall travel. They need to reinvent their business models while managing the Wise Pivot. This means balancing today’s essential ongoing business with new business models for the future, and also current needs with the requirement to move decisively to the New.

            Mapping the route to a digital future

            To harness the three-point approach and accelerate purposefully towards digital transformation, companies need to establish a cloud-enabled, Artificial Intelligence-powered, digital-first mindset, across all aspects of their business. That means putting digital at the heart of operations and building digital capabilities across the value chain. In addition, companies must pay careful attention to transformation management to establish a working culture in which digital initiatives can thrive.

            A successful digital transformation will rest on defining clear objectives at the outset – companies must set a destination with a comprehensive digital vision. This needs to be broad enough to encompass their own organization and the wider ecosystem, as well as articulate what the vision means for all their stakeholders. The digital value proposition must also be defined upfront, with a clear idea of the performance drivers and strategic objectives that will inspire innovation and create value. With that vision set, companies must develop a digital roadmap, with clearly defined milestones.

            To support their journey to digital transformation (figure 2), companies must build digital platforms to break down silos, maximize data and solution synergies, and reduce the cost of digitization by avoiding the need to ‘reinvent the wheel’ for each digital program. Deploying digital twins and digital threads can ensure smooth product lifecycle management across different functions and organizations.

            At the same time, it is important to take a pragmatic approach to legacy technologies, with a multispeed IT approach that builds digital capabilities progressively. It’s also important to foster a digital culture to embed and sustain new ways of working across the organization.

            Figure 2: Mapping the route to a digital future
            John Schmidt

            Senior Managing Director – Aerospace & Defense, Global

            John is Accenture’s Aerospace and Defense Global Industry lead.

            Marc Gelle

            Senior Managing Director – Aerospace & Defense, Europe

            Marc is Accenture's Aerospace and Defense Europe Industry lead.

            Marco Addino

            Managing Director – Aerospace & Defense and High Tech, Europe

            Soumik Ghosh

            Senior Manager – Offering Development Innovation, Senior Principal

            Soumik is Accenture’s Aerospace and Defense Offering Development Lead.

            Destination digital: Get the essentials

            Learn from leading industry experts why digitization, co-innovation and new business models are key to driving growth in the Aerospace and Defense industry.

            Themes include how to go from delivering products to delivering services, how to innovate through collaboration across the ecosystem and why new business models are a game changer for the industry—and how digital technology can enable this ambition.

            VIEW THE PLAYLIST

            Digitize across the value chain

            Collaborate to innovate

            Embrace new business models

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