Anatoly Roytman

Senior Managing Director, Europe, Africa, Middle East and Latin America (EALA) Lead and Global Commerce Offering Lead—Accenture Interactive


As Accenture Interactive’s Europe, Africa and Latin America lead and the global commerce offering lead, Anatoly Roytman is on a mission to help create the agency of the future. The London-based managing director is dedicated to building world-class teams and working with Fortune 500 companies across industries to create the best customer experiences on the planet.

Anatoly has led Accenture Interactive’s vision of creating the experience agency by spearheading a series of bold acquisitions across the region—acquiring agencies such as Fjord, Karmarama and Rothco has helped Accenture Interactive shape end-to-end capabilities and a more creative-led culture. Invigorated by how Accenture and the industry is evolving, Anatoly enjoys sharing his thought leadership at events and with analysts and media.

Anatoly’s expertise in creating holistic customer experiences—from developing the right strategy to applying analytics for marketing, sales and service initiatives—has pushed his team into new areas of content, media and creativity. And these efforts have not gone unnoticed: Over the past few years, Accenture Interactive has won Adobe's EMEA Marketing Cloud Partner of the Year Award and EMEA Digital Marketing Partner Award; and the SAP Hybris’s Global Partner of the Year Award; and was ranked Number One in Econsultancy’s Top 100 Digital Agencies 2017 Report in the UK.

Prior to Accenture, Anatoly was VP of marketing strategy and analysis at Sapient. He also held various leadership positions in digital marketing strategy and technology at Digitas, Nextera Enterprises, Digital Equipment and Oracle.

Fun facts—Anatoly is a native of Belarus and holds a variety of digital marketing patents.