Looking to explore new ways for movie fans to engage and interact with its rich catalogue of stories and characters, Disney Studios’ StudioLAB worked with Accenture to develop a new kind of flagship audience experience.
The concept? An interactive digital movie poster that offers a range of fun and engaging experiences designed around the unique characteristics of Disney movies. Having delighted audiences with a prototype built for the release of Dumbo, the studio knew the concept was a winner and had potential.
After the first prototype built for Dumbo, the next step was to scale up and get the interactive posters in front of a live audience at Disney’s 2021 Black Widow and Jungle Cruise premieres.