Innovation in Digital Video

Reimagine Your Digital Video Business

When faced with disruption, an incumbency mindset won’t cut it. Accenture Digital Video works with video, advertising and content businesses to drive broad innovation across business models, operating models and technologies. Our Innovation Framework unlocks value – reigniting growth in core services, and driving new digital businesses.

Go to our Bringing TV to Life 9 page or read the white paper to find out more.

Read The Whitepaper

An Innovation Framework for Video, Advertising and Content

New Ways To Win

Accenture Digital Video collaborates with you to build innovation into your corporate DNA, from strategy to delivery. Embedding a deliberate approach to how you foster innovation to both transform the core and scale new businesses.

Content Creators & Broadcasters

Create fast-evolving products that connect, reinvigorate content.

Platform Companies

Improve the customer experience for premium services, be the destination of choice for content creators and boost advertising ROI.

Operators & CSPs

Make video an essential part of your customer’s daily routine, use video-insights to drive a better omnichannel strategy, and expand your footprint in the Connected Home.

What We Do

Accenture Digital Video helps you better monetize your video business and investments. Our industry-relevant Video, Advertising and Content Consulting Services, enables you to transform your advantages – coupled with digital capabilities – to power growth across your business:

Data-Driven Consulting

We partner with you to solve key challenges and take advantage of opportunities to deploy better products, enable success, and optimize profitability.

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Industrialised Video Platforms

Placing big bets requires flexible platforms that launch quickly, enable business agility and innovation at scale, and operate services cost effectively.

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Agile Services At Scale

We do it. Build and launch sophisticated products fast, anywhere. Operate any business model. Power innovation through agile development and delivery solutions.

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We bring your video business specialized industry capabilities, backed by the muscle and scale of Accenture.

In The Spotlight

Gain global insight into how we are helping our clients grow profitable video businesses.

Case Study

Unlocking the value of data in advertising

Manzoni partners with Accenture to reinforce its leadership position in advertising, leveraging the power of data and artificial intelligence.

Latest Thinking

Bringing TV to Life 9: Smashing Silos

A practical guide to video product innovation

Latest Thinking

Charting the Cloud CPE Journey

How CSPs springboard new products and revenue streams through a Cloud CPE transition

Case Study

Hotstar

Accenture Video Solution enabling Hotstar’s world record streaming service

Case Study

Firing on All 4 cylinders

Delivering world class experiences at Channel 4

IBC2018 Feature

Leading Innovation
from the Front

Real-life stories from YouView's CEO and Accenture Research

Latest Thinking

OTT Video Business Needs More Relevance

Study finds 30% of consumers would pay to remove ads

Digital Advertising

New Life for an Old Favorite

How advertising needs reinvention to deliver revenues

In the News

AVS platform sets to enhance engagement in extended collaboration between Accenture and Mediaset

Latest Thinking

Home 2.0

Helping CSPs capture new opportunities in living services

Test and Learn Approach

Test, Learn and Triumph

A new approach unlocks innovation and drives results

Latest Thinking

Where Next for OTT Video?

Three strategies to win the battle of customer relevancy

Content Production

Art and science in content production

Our Team

Yes, we know video technology, combined with consulting and strategy too. But it’s our people that deliver on the promise of Accenture Digital Video. Two thousand professionals strong. Located around the world driving video transformation for some of the world’s leading brands. Meet a few of them.

Join Us

Help the world's best video, advertising and content companies rotate to the new and become unstoppable through digital transformation.

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Stay Connected

Follow us to keep up with the latest news, get valuable insights and thought leadership, and stay up-to-date on all things Accenture.

Case Studies

Accenture Digital Video: Helping our clients re-imagine their video business.

In The Media

We’re behind some of the biggest trends in video today. Read the buzz about how our work is reshaping the industry.

Latest News

Media Highlights

View all

Contacts

Molly McDonagh
Phone: +44 (0)7825 023 622
Email: molly.mcDonagh@accenture.com
Location: London, United Kingdom

Join The Conversation On Twitter

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Meet Us In Person

Accenture Digital Video is a part of the fabric of the digital video ecosystem. Stay up-to-date on upcoming events where our subject matter experts and industry leaders are leading innovative and provocative discussions on the next generation of video.

Upcoming Events

Las Vegas, NV

January 8-11, 2019

CES

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Barcelona, Spain

February 25-28, 2019

MWC

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Past Events

Las Vegas, NV

November 26-30, 2018

AWS RE:INVENT

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New York, NY

October 17-18, 2018

NAB

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São Paulo, Brazil

October 15-18, 2018

Futurecom

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RAI, AMSTERDAM

September 13-17, 2018

IBC

We invite you to meet with Accenture industry leaders and experts at IBC. To ensure availability, appointments are required.

Please coordinate with your local Accenture contact or Kiara Fitzgerald

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LINES OF BUSINESSES

We help you do amazing things with your video business – partnering to solve key challenges and take advantage of opportunities. And on the list of things to get right, three come to the top:

Deploy digital video businesses fast and scale them rapidly, in line with market demand.

Enable success by influencing the key performance indicators of a digital video business and driving data-driven operational transformation.

Optimize the profitability of your traditional video business while enabling growth in new areas of digital video.

SHAPE YOUR PATH FORWARD

We offer transformation services for video, advertising and content to drive value in seven distinct business areas:

NEXT-GENERATION PRODUCTS, PLATFORMS & OPERATIONS

We’ll work with you to better assess, diagnose, redesign and rollout new digital products by transforming your architecture and way of working. Our goal is to drive rapid return on investment and help you to incorporate best practice from the industry’s top performers.

CONTENT INTELLIGENCE

We can help you to rethink and redesign your content supply chain. We’ll assess it against industry-defined metrics, then pinpoint where and how you can optimize, innovate and catch new commercial opportunities, unlocking trapped value.

MARKETING & DATA MONETIZATION

We’ll analyze your business to identify the Key Performance Indicators (KPIs) that really matter to your performance. Then we’ll compare your data to industry benchmarks, driving practical improvement plans you can put into action to optimize your video service profits. From initial iteration to ongoing measurement, we’ll be at your side.

INTELLIGENT ADVERTISING

Take advantage of our suite of assets and services to drive innovation in your multimedia advertising. Use our fully automated, omni-channel sales model powered by Artificial Intelligence – the “data brain”.

CPE MONETIZATION & HOME 2.0

Our operating model, business models and technology give you all you require to pervasively expand your product and service reach through the connected home. This new gateway to the customer, predicted to gain significant traction in the next few years, can unlock opportunities while also helping you to defend and optimize your core business.

VIDEO CYBER SECURITY

Stay ahead of evolving threats by making the most of our world-class auditing, penetration tests, end-to-end industrial approach and best-in-class tools. We’ll help your business transform securely, enabling new services and enhancing existing ones.

PRODUCT-DRIVEN CHANNEL TRANSFORMATION

We can help you to shape a business transformation program that applies new business models and is supported by a new, lean operating model that boosts monetization and helps to lay the foundations of a truly digital innovation culture.

Next Generation

Video Platforms

Companies placing big bets on digital video need to drive continuous innovation—doing that requires open, scalable platforms that launch quickly, enable business agility, and operate services cost effectively.

Accenture Video Solution

Modularity. Scalability. Agility. All are critcal for evolving at the speed of customer demand. And it's what AVS delivers—through all the capabilities you need for your complete digital video journey. Allowing companies to deliver new video services from sales to content packaging and everything in between.

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Accenture Video Analytics

Understanding what viewers want—and pivoting rapidly to meet their needs—requires a platform that captures insights across multiple areas of engagement. It's what Accenture Video Analytics AVA does. Helping companies continually refine digital content and business services—digtal advertising, marketing and operations—to meet the challenge of the digital age.

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THE ACCENTURE MULTIMEDIA ADVERTISING PLATFORM (A-MAP)

Leveraging process automation and advanced analytics, the Accenture Multimedia Advertising Platform (A-MAP) is a comprehensive and customizable platform that integrates artificial intelligence to accurately predict customer advertising preferences. While prioritizing privacy compliance, our platform is able to forecast highly qualified audience impressions over any digital platform—resulting in increased monetization of ad inventories across all digital sales channels. A-MAP empowers companies to move from a media-driven to a result-oriented advertising approach.

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Accenture Stormtest

In an increasingly agile world moving at web-speed, video organizations need to reliably validate a continuous pipeline of new software features in order to ensure a quality of experience that exceeds expectations. Accenture StormTest uses cutting-edge automation technologies to continuously and actively test new service releases across platforms and devices, in development and deployment.

The insights it provides enable organizations to accelerate service innovation, optimize development processes and ultimately improve the quality of the viewer experience.

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How We Do It

We supercharge your digital video business. Helping you build sophisticated digital video products. And launching business and operating models to make those products successful. With approaches based on best practices in the industry. We meld them together with agile development and delivery solutions to accelerate business success. Allowing you to re-imagine your digital video business.

We Deliver Through:

Agile Development And Delivery

Bringing a great digital video product to market is your aim. At Accenture Digital Video we relish such a challenge. We understand that bringing a successful product to market involves a clarity of purpose. One that forges people, capabilities, tooling, with deep expertize to deliver on your aims. We have captured our experience, from working on the most demanding and transformational digital video products into our Digital Delivery Factory Framework.

A New Operating Dynamic

Video platforms cross functional boundaries.
Integrate multiple technologies, and can involve multiple vendors.

Pressure On Speed-To-
Market

Multiple Channels, Products, Devices

Unpredictable Scale Of
Usage

High Visibility Of Products

Pressure On Costs

Complexity Brings Risks

Large-scale, waterfall-based approaches are too slow for digital video delivery. And they carry too much risk. A shift to an agile-driven, continuous evolution of services and features is a must to minimize delivery risk, while accelerating delivery.

Parallelprojects

Mixed Methodologies

Interdependencies,Scaling
Issues

Constrained Timeframes

Predictability And Transparency

Our Digital Delivery Factory Framework Industrializes Video Platform Delivery.

And taps into a global experience of running large, agile system integration teams. Central to the framework: the application of agile methodologies, architecture-driven principles, DevOps tooling, and scientific rigor for controllable results. Uniquely combining the strength of our local market knowledge and industry expertise to help you leverage Accenture Digital Video’s global resources.

Take a project from a standing-start to a working development and tools infrastructure in days

Increase agility by using our pioneering methods for continuous delivery

Use automation to increase productivity and predictability

Leverage proven processes and expertise to reduce errors and downtime

Boost quality and efficiency

Data Driven

At Accenture Digital Video everything we do is underpinned by data and driven by insights that have measurable business impact. From establishing a complete view of service performance to addressable advertising, actionable data is essential.

Our analytic experts adopt a business issue, outcome-based approach. Where we call on a wealth of expertize of working with video and webscale businesses to integrate the elements required to drive and sustain data-driven change.

To foster a data driven culture, you need the right technology, and business practices. We take time to understand your business and ensure your operating models, platforms and people are working towards a common goal – business success.

Our teams give you access to unique industry expertise across technology and business domains.

Expertise that we transfer as part of our engagement, supporting you as you acquire the skills and capabilities that your organization need to be data centric.

With Accenture Digital Video we accelerate analytic delivery from months to days.

Combining agile practices with the best Big Data technologies.

Moving organizations from silos to a collaborative approach, involving technology and business teams and perspectives to work rapidly and iteratively.

With everyone working toward clear business outcomes including,
improving content offers, recommendations, advertising and Quality of Experience.

Open, Agile Platforms

When it comes to agile, we live by what we preach. Continuously reshaping what we offer to feature the best and brightest approaches when it comes to platform architecture. Our work spans the globe. And allows us to take the best ideas and feed them back into the solutions we craft.

It’s innovation and agility you can see in our Accenture Video Solution, Accenture Video Analytics and Accenture StormTest platforms.

Designed to help our clients innovate quickly and growing their business. At scale. The Cloud makes service development and delivery using our platforms more elastic, agile and affordable.

Cost-effective Performance With Scalability And Elasticity Mechanisms On Public And Private Clouds

DevOps enablement with enhanced micro-services for rapid service evolution

Interfaces that support a growing ecosystem of partners for enhanced innovation

Data at the core to drive business KPIs, including user engagement

From launching a new video service to migrating to new models for service delivery, our platforms are the foundation for agile innovation and feature:

Innovation

Commitment To Innovation:
Centers For R&d And Product Development

Innovation drives digital video. That’s why we walk the walk—making significant investments in our platforms, capabilities, infrastructure and people. Keeping our clients at the forefront of innovation. Poised for success in an ever-changing business landscape.

Global Scale

When you partner with Accenture Digital Video, you gain unrivalled access to the innovation that underpins our platforms and deployments.

Dedicated Software Engineers

Our experienced digital video software engineers are highly skilled in IPTV, OTTV, Middleware, STB and front-end applications.

Digital Video Experts

We have more than 2000 digital video software engineers and professionals, who benefit from heavy investments in ongoing skills training.

MODERN DELIVERY METHODS E.G. DevOps

When you partner with Accenture Digital Video, you gain unrivalled access to the innovation that underpins our platforms and deployments.

Depth And Breadth

Our team brings deep and broad digital video expertise from strategy and consulting to technology, digital and operations.

The digital acceleration center in Rome is where we bring our vision for digital video to life: from thinking to doing.

Clients gain first-hand experience working with accenture digital video people and technology. And interact with leaders in strategy, consulting, technology, digital and operations.

Industrialization Of Video Platform Deployments

Cost Effective, Proactive 24x7 Video Operations

Insight- Driven Video Marketing & Monetization

Reorganizing For Video Transformation

Unlocking The Value Of Cpe Through Cpe Evolution

A global network of specialized delivery, testing and operations centers

Fast action and scalability. It’s what separates winners from losers in video. And what you get from our global network of delivery, testing and operations centers. Working closely with our teams on the ground, they unleash the industry’s best methodologies. Helping you gain the deepest insights. Speeding you to your most ambitious goals.

Delivery & Testing:

We maintain a global network of Delivery and Testing Centers with dedicated Digital Video skills and knowledge. These centers combine our Agile frameworks, proven tools, and industrialized services to deliver with pace, precision and predictability. Our centers enable us to cost-effectively deliver solutions, supporting the optimal blend of onsite, nearshore and offshore delivery.

Operations:

We turn service operations into a predictable activity with clear costs and outcomes, even as digital video products become more sophisticated, thanks to an industrialized operations model.

We currently serve multiple companies around the globe with video operations centers based in Manila and Rome, and we are managing mission critical operations for large sports events and video on demand services.

Our global network of specialist centers combines the best skills from across the world to help power your digital video business.

Rome

R&D, Engineering, Delivery and Operations HQ

Cork

CPE Delivery Center

Dublin

Accenture StormTest Product Development

Hyderabad, Bangalore

Delivery

Riga

Delivery and User Interface Development

Manila

Video Operations Center

New York, Rome, Silicon Valley, Singapore, Sydney

Acceleration Centers, with workshop facilities and proof of concept development

Wroclaw, Poland

CPE Delivery Center

Reimagine Your Digital Video Business

New Ways To Win

Content Creators & Broadcasters

Platform Companies

Operators & CSPs

What We Do

Data-Driven Consulting

Industrialised Video Platforms

Agile Services At Scale

In The Spotlight

Unlocking the value of data in advertising

Bringing TV to Life 9: Smashing Silos

Charting the Cloud CPE Journey

Hotstar

Firing on All 4 cylinders

Leading Innovationfrom the Front

OTT Video Business Needs More Relevance

New Life for an Old Favorite

AVS platform sets to enhance engagement in extended collaboration between Accenture and Mediaset

Home 2.0

Test, Learn and Triumph

Where Next for OTT Video?

Art and science in content production

Our Team

Sef Tuma

Greg Leja

Lynn McMahon

Gino Galassi

Mike Chapman

Claudia Caldera

Giovanni Gagliardi

Ed Renshaw

Liam Friel

Kevin Jackson

Carlo Iacoboni

Simon Post

Join Us

Stay Connected

Case Studies

Enabling a world record streaming service: Hotstar

Firing on All 4 Cylinders

OpenAP Landing Page

myBBC Transformation

M6

Mediaset

myBBC Security

BT TV

YouView

KPN

Warner Bros.

Mediaset

Grupo Globo

Accelerating Customer Premises Equipment Deployment

In The Media

Latest News

2019

2018

2017

2016

2015

2014

2013

2012

Media Highlights

Leading Innovation
from the Front