Group Chief Executive – Interactive
Brian Whipple is group chief executive of Interactive at Accenture. He is committed to cultivating big ideas and delivering real business results—passions he applies every day driving Interactive’s rapid global growth. Brian is laser focused on driving sustainable growth for Fortune 500 clients by creating meaningful experiences that live at the intersection of purpose and innovation. He is also a member of Accenture’s Global Management Committee.
Brian has turned Interactive into one of the most disruptive forces in the industry by creating a new Experience Agency service model that combines the capabilities of a creative agency, business consultancy and technology powerhouse. He continues to build Interactive’s business every day, working with clients and expanding its global footprint organically and through acquisitions, including creative shop Droga5, cited by industry insiders as a “wake-up call” to the advertising industry. Interactive was named by Ad Age as the world’s largest digital agency six years in a row, while Fast Company named it a 2019 Most Innovative Company in Advertising.
Brian’s achievements have been heralded by Ad Age, which named him Agency Executive of the Year in the 2020 Ad Age A-List; by Adweek, which included Brian on its 2017 and 2018 Power List; and by Business Insider, which included him in the Top 100 People Transforming Business in 2019. He was also named a 2019 Drum Digerati and a 2018 Changemaker in Digiday. He has been quoted in media outlets ranging from the Financial Times to Fast Company and has presented at places like the Cannes Lions and ANA Financial Management conference, while hosting his own annual Digital World conference, an internal cultural and learning program that inspires rising stars within the organization to apply their digital acumen to tackling complex global problems.
After starting his career at Accenture with ten years of strategy and consulting experience, Brian went on to hold senior leadership positions in the marketing and advertising industry, including Boston-based ad agencies, RAPP and Hill Holliday. He returned to Accenture in 2010 to lead the newly launched Interactive group, which was the perfect blend of his technology consulting and advertising background and has since grown Interactive into a $10 billion business.
Brian holds an MBA from the Fuqua School of Business at Duke University.