JANUARY 20–24, 2025 | DAVOS, SWITZERLAND

World Economic Forum (WEF) at Davos 2025

The Art of Reinvention in the Age of AI: Making it Real

Gen AI represents a significant opportunity for organizations to create value, adapt to change and build resilience. By continuing to address key challenges—leading with value, building a secure digital core, reinventing talent, embedding responsible AI and driving continuous reinvention—organizations can achieve measurable, enterprise-level impact.

At Davos, we will “make reinvention real” by revealing insights into Accenture’s own cross-enterprise reinvention, demonstrating how marketing is being reinvented with autonomous agents, and perhaps most importantly, emphasizing the human side of reinvention by detailing the importance of talent, learning, and change.

World Economic Forum and Accenture: A strategic partnership

As a Strategic Partner of the World Economic Forum, Accenture is driving collaboration focused on urgent global challenges. Through key initiatives, Annual Meeting participation, and Forum Communities, we work with business, government, and civil society leaders to build industry resilience, cultivate reinvention, and spark collaborative action for lasting impact.

Learn more

Cyberspace is more complex and challenging than ever due to rapid technological advancements. The Global Cybersecurity Outlook equips leaders with essential insights to navigate these challenges and strengthen cyber resilience.

Without climate resilience and adaptation, companies will face disruption and redundancy. 'Business on the Edge: Building Industry Resilience to Climate Hazards' explores how industries can navigate environmental challenges.

A new whitepaper of the World Economic Forum in collaboration with Accenture, on how quantum technologies can revolutionize existing industries and create entirely new ones.

The World Economic Forum’s report on the European private sector’s alignment with the European Green Deal outlines the progress made, the challenges encountered and recommendations for financing, innovation, permitting and job market.

The Responsible Renewables Infrastructure Coalition has developed the Principles of Responsible Deployment to underpin policy and business models providing a framework to integrate global best practices, address local priorities and build trust among stakeholders.

This series explores strategies, enablers, and opportunities for harnessing gen AI across industries and regions, including financial services, media, entertainment & sports, the impact on energy, China, and a cross-industry overview.

A new series to help decision-makers anticipate change in future economic development using scenario analysis. The first edition will explore various scenarios of what the future of global productivity might look like by the year 2030.

Industrial clusters offer scale, risk sharing and efficiency due to concentrated demand and resources. This white paper scrutinizes the current clean energy infrastructure and proposes strategies to hasten its implementation.

Business transformation can involve using artificial intelligence (AI) to develop learning and reskilling strategies that position employees for growth.

Watch the first episode of the Reinvented with Accenture series featuring Carlos Torres Vila, Chair of BBVA, and Julie Sweet, Chair & CEO of Accenture, and discover how BBVA started a revolution resulting in dramatic customer growth.

Watch now

Watch as Best Buy’s CEO, Corie Barry, unveils the retail giant's secrets to success and how they redefined the industry alongside Julie Sweet, Chair & CEO of Accenture.

Watch now

Industry reinvention

Research Report

Retail reinvented: Unleashing the power of generative AI

The generative AI revolution is transforming retail, enhancing customer and employee experiences, and offering growth and efficiency opportunities. Retailers must act now to capitalize.

Expand

Research Report

Reinventing the consumer goods value chain

The consumer goods industry is on the brink of profound change. We expect companies to reinvent every part of the value chain within five years. Those who reinvent will reframe the enterprise around end-to-end mega processes.

Expand

Research Report

Reinventing life sciences in the age of generative AI

Organizations are achieving major breakthroughs by reinventing themselves on the back of intelligent technologies such as classical and generative artificial intelligence (gen AI).

Expand

Research Report

Breaking barriers, building connections: Generative AI’s role in the semiconductor industry

Semiconductor industry confronts challenges in design, manufacturing and demand, worsened by talent shortages and geopolitical issues. 33% of executives view Gen AI integration as key to driving innovation.

Expand

Research Report

Banking in the era of generative AI

Generative AI is already changing work for most employees at most banks. This is just the beginning.

Expand

Blog

Generative AI: Reinventing work for public service organizations

How can public service organizations effectively fulfill their dual role in the gen AI era? Not just transforming its own work processes and upskilling its workforce, but also supporting other businesses and communities.

Expand

Reinvention in the age of AI

Research Report

Pulse of Change: January 2025

The latest edition of our quarterly survey seeks to understand both c-suite and employee sentiments on disruption, ability to respond and the impact of gen AI on work and the business environment.

Expand

Research Report

Work, workforce, workers: Reinvented in the age of generative AI

Gen AI will transform entire value chains—and the very nature of work itself. Leaders need to lead and learn in new ways to drive business performance and more productive, creative and meaningful work for everyone.

Expand

Research Report

Ready to supercharge productivity for growth and competitiveness?

While advances in tech and gen AI promised to boost productivity, our analysis indicates most companies are falling behind. Find out what productivity leaders do differently to drive value and gain a competitive edge.

Expand

Research Report

Technology Vision 2025

AI is transforming business— driving autonomy, amplifying capabilities, and revolutionizing entire industries. From next-gen robotics to dynamic human-AI partnerships, discover the trends that are defining tomorrow, today.

Expand

Research Report

Accenture Life Trends 2025

Five trends exploring people's lens on the world today. As disruptive breakthroughs evolve digital experiences, people naturally adjust their relationship with technology, affecting the businesses trying to reach them.

Expand

Research Report

Reinventing with a digital core: How to accelerate growth through change

To capture the value of generative AI—or the next disruptive technology—companies need a digital core that is “reinvention ready.” Here are the three actions needed to achieve that coveted state.

Expand

Research Report

Build your tech and balance your debt

Why balancing—not eliminating—tech debt is key to reinventing with a modern digital core.

Expand

Perspective

Securing the digital core in the gen AI era

To close the gap in security maturity within the digital core and achieve reinvention readiness, organizations must activate three strategic levers. Here are the essential strategies for success.

Expand