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THE IMPACT OF HEALTHCARE
CYBERSECURITY ON
ENGLISH CONSUMERS

AVOIDING A BREACH TOO FAR

English consumers trust healthcare organisations to protect their digital data—and almost all take action if it is breached. To better understand consumer attitudes toward healthcare data, digital trust, roles and responsibilities, data sharing and breaches, Accenture conducted a survey across seven countries. This report focuses on the results from English consumers around healthcare-specific cybersecurity and digital trust.

PROTECTING DIGITAL HEALTHCARE DATA

According to the Accenture survey, consumers believe that healthcare providers are taking measures to protect patients’ digital healthcare data, yet 89 percent of English consumers are worried about breaches and, of those, 80 percent worry most about a data breach of their health information.


94% of English consumers have acted to protect their #healthcare data after a breach.

Read the full research brief to learn more about the implications of breaches on digital trust.

VIEW FINDINGS [PDF]



CONSUMERS SET TRUST LIMITS

Trust limits

A significant majority of consumers (84 percent) trust their physicians or other healthcare providers to keep digital healthcare data secure—and 30 percent have “a great deal” of trust. A high percentage of people trust the Labs that process their medical tests (80 percent), the hospitals they visit (79 percent), and their pharmacy (77 percent).

Despite having trust in healthcare organizations, 13 percent of English consumers have experienced a breach of their digital healthcare data—more than half of those (56 percent) were victims of medical identity theft.

Explore the research findings to learn about how the data was exploited.

VIEW FINDINGS [PDF]

ENGLAND LEADS ACTIVE BREACH RESPONSE

English consumers were the largest majority (94 percent) from our seven-country sample to take action to protect their data. They took personal responsibility for changing passwords or other credentials (22 percent); subscribing to an identity protection service (22 percent) or adding security software to their own computers (19 percent).

While 13 percent of English consumers experiencing a breach changed healthcare providers, others relied on the security of the law, with 27 percent seeking legal help and 18 percent involving the police.

Read the full findings for more on the impact of breaches on digital trust.


English consumers react to data breaches in various ways


94% of English consumers took steps in response to a breach


Breach

VIEW FINDINGS [PDF]

STEPS TO BUILD DIGITAL TRUST

Breaches are inevitable. Healthcare providers can try to protect against them, and they should establish digital trust with consumers early on to build a foundation that helps consumers to weather the storm of a breach.

Now is the time for healthcare providers, health plans and other organisations to strengthen cybersecurity capabilities, improve their defences, build resilience and better manage breaches. Most importantly, they can give consumers the confidence that their data is in trusted hands.

Read about the key actions healthcare providers can take to better serve English consumers.


VIEW FINDINGS [PDF]

FOR MORE INFORMATION

Accenture Dan West
Aimie Chapple
Managing Director, UK Health Industry, UK and Ireland Client Innovation

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