Accenture Song at Cannes Lions 2022

Tuesday 21 June, 16:15-16:45
Taehan Yoo (Design Director, Fjord, Senior Principal, Accenture Song) and Ayumi Sasaki (Interaction Design Lead, Fjord, part of Accenture Song)

While user behavior of the digital native is rapidly changing, progress in financial services has been hamstrung by regulations and conventional systems. Minna Bank in Japan faced a similar challenge, yet boldly set a vision to re-design the 150-year-old industry to become a new kind of bank for digital natives. In this session, our team from Fjord, part of Accenture Song Japan, did a deep dive into a creative approach that brings humanity to traditional industry and explored the uniqueness of the region when facing any digital transformation challenges.

Thursday 23 June, 10:00-10:30
David Droga (CEO and Creative Chairman, Accenture Song), Lauren Walker (Head of Data & Analytics, Accenture Song) and Dan Garrison (Senior Managing Director, Accenture Song)

When ambition is unleashed by imagination, data and strategic precision, ideas become possibilities. And when those possibilities are met by world-class tech capabilities and operational prowess, things become real, and at the only scale that matters: meaningful. David Droga, CEO and Creative Chairman, together with Lauren Walker, head of Data and Analytics UK, and Dan Garrison, Senior MD, told us why he is more than excited by creativity's boardroom coup.

Friday 24 June, 10:30 - 11:00
Adam Kerj (Chief Creative Officer, Accenture Song Nordics)

With initiatives such as their buy-back scheme, circular hubs, sustainable living shops and ‘Green Friday’, IKEA is driving the consumer change, aiming to inspire and enable more than 1 billion people around the world to live a more healthy and sustainable life at home. In this session, our award winning team explored how IKEA infuses innovation with creativity to deliver experiences that focus on improving the lives of both people and planet.

Friday 24 June, 12:45 - 13:00
Eco Moliterno (Chief Creative Officer, Accenture Song LATAM) with Gerando Falcões & Kondzilla

Secret Speaker sessions are where delegates came to hear the most resonating and inspirational content from "secret" speakers guaranteed to inspire change. In this session, Eco Moliterno spoke with Brazilian thought leader Edu Lyra, Founder of Gerando Falcões, about innovation coming out of the Brazilian favelas. Over the last decade, practically every agency in the world has turned their hand at innovation, opening 'innovation labs' that invent new products and services. In Brazil, the latest wave of creative innovation is coming from the favelas.