Cannes Lions Festival of Creativity 2025

David Droga’s been called many things—icon, disruptor, Creative Chairman, CEO. He describes himself as a “prolific daydreamer.” His work is a masterclass in doing things differently, and it is little wonder he’s the most awarded creative at Cannes, a Lion of St. Mark, and one of the most influential creative leaders of a generation.

As he steps down as Accenture Song’s CEO, Droga discusses ideas and instincts that shaped some of our industry’s most consequential work, and challenges us to keep building what’s next in class, even as the entire business model evolves.

Droga says success isn’t nostalgic. But his legacy reminds us that practical people may make the world go ‘round, but creatives make it worth living in.

Speaker: David Droga, CEO, Accenture Song

Lumière Theatre, The Palais | Thursday, 19 June 2025 | 10:00-10:30AM CET

Top creatives come together on stage to exchange ideas, dissect creative processes and storytelling techniques and debate emerging trends, tools and skill sets. Join them to unlock the transformational power of creativity on brands, consumers and society. Get your creative juices flowing and inject new thinking into your work to achieve new levels of success.

Speaker: Masaya Asai, CCO, Droga5 Tokyo, Part of Accenture Song

The Forum, Rotonde I Thursday, 19 June 2025 I 11:00-11:45AM CET

We are entering a creative Cambrian explosion driven by AI. How people use, reject or adapt to these technologies will shape culture. As marketers our job is to master these mediums on behalf of our clients and make them useful and interesting in the real world to real people. Done well, we can create experiences that mix the texture of the physical world with the magic of the digital world. 

Nick Law explores the dizzying potential of new tools, formats, and expressions; and the strategic intention, creative vision, thoughtful curation, and taste to use technology to make us more human.

Speaker: Nick Law, Creative Chairperson, Accenture Song

Debussy Theatre, The Palais | Thursday, 19th June, 3:30-4:00PM CET

The Changemakers series spotlights the inspiring people who champion underrepresented voices and ignite business, cultural or social transformation. Join Felipe Simi for a candid conversation on the challenges of taking a stance, actionable takeaways to change the industry for the better, and the true impact of accessibility for all.

Speaker: Felipe Simi, CEO & Creative Chairperson, Droga5 Sao Paulo, part of Accenture Song

Terrace Stage I Friday, 20 June 2025 I 2:00-2:45PM CET