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Reimagining the future of entertainment

Accenture is an innovation partner of StudioLAB: The Walt Disney Studios' advanced development division for innovation in creative technologies

As a founding Innovation Partner of Disney StudioLAB, Accenture brings cutting-edge technology into the creative process, helping reimagine and prototype entertainment experiences that empower filmmakers and creatives. Together, we’re unlocking the power of storytelling with technology and human ingenuity.

DATA

3,500

square-foot facility dedicated to exploring cutting edge technologies such as immersive entertainment, artificial intelligence and machine learning.

Advancing the art of storytelling

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Empowering dubbing and translation artists

Disney StudioLAB partnered with Accenture to reimagine dynamic watermarking—maintaining strict content security while improving visibility for dubbing and translation artists. Using machine learning and active speaker detection, the solution dynamically adjusts watermark opacity to reveal lip movements, enabling higher‑quality, more natural localization worldwide.

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Empowering film creatives with digital twins

Walt Disney Studios’ StudioLAB and Accenture created digital twinning tools to support the next generation of filmmaking.

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Accenture Interactive presents Disney Dumbo

StudioLAB creates the movie poster of the future

Disney and Accenture unveiled a facial recognition photo booth to promote the studio's live-action remake of Dumbo.

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AI: Hollywood’s rising star

Accenture and The Walt Disney Studios StudioLAB are exploring new entertainment experiences and production capabilities using innovative technologies.

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Inside Disney’s StudioLAB

The Walt Disney Studios’ StudioLAB is a facility on the Walt Disney Studio Lot dedicated to exploring and showcasing cutting-edge technologies.

What we do

Disney StudioLAB and Accenture reimagined dynamic watermarking to protect unreleased content while improving visibility for dubbing and translation artists. Machine learning detects speakers and adjusts watermark opacity to reveal lip movements and improve localization.

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We blend creativity, innovation, and technology to push the boundaries and build relevance.

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We help Media & Entertainment companies stand out, stay relevant and competitive through content innovation, advertising models, new services, operations and financial efficiency.

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Technology innovation—it's how we tip disruption in your favor. At our labs, we incubate new concepts and apply the latest technologies to deliver breakthrough solutions for business and society, today.

Our leaders