When 193 UN nations created 17 Global Goals, the problems felt insurmountable.
We teamed up with Project Everyone to reframe the Goals as the #WorldsToDoList, placing giant sticky notes across the globe and getting 17 businesses to hijack their brands, creative, physical and digital spaces to help get them done.
We launched at the 2021 UN General Assembly and Global Citizen Festival and a new film followed at UNGA 2022, C40 and COP27.
The campaign has achieved 7m views and 80m impressions.