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Our work

Global innovation meets local creativity

GROWTH THROUGH RELEVANCE

At Accenture Song, we approach our work with a lens that embraces the nuance and complexities of people, experiences, and life.

By embracing this reality of continuous change, we can create impactful, memorable work for our clients, people, and communities. We bring honest expertise, fresh ideas, and a hint of boldness that push the boundaries for creative innovation. The result is creative execution that leaves a mark.

Spread across the globe, our best-in-class talent delivers stunning and captivating work that sparks a human emotion.  

See for yourself and explore our work from our creative hubs.

Local work

The British Army: This is Belonging

For 5 years we’ve been helping to drive greater relevance through our brand platform ‘This is Belonging’; transforming the effectiveness of Army recruitment.

The latest campaign, ‘Nothing Can Do What A Soldier Can Do’, asks what the Army of the future will look like. A robot scouts a battlefield, only to reveal that the future of the Army is people.

Confused.com: Mind-Tickling Confusions

Confused.com were the first comparison site. But to get people to think of them first, we needed to get people to acknowledge that confusion can be entertaining.

Our most recent campaign, ‘Mind Tickling Confusions’, tapped into online cultural trends to celebrate everyday confusions as things that make us laugh. “Is a hot dog a sandwich?” and “Why do we struggle to walk on a broken escalator?”

Since we started working together, Confused.com have risen from 4th to 2nd in the market.

Project Everyone: The UN’s Global Goals

When 193 UN nations created 17 Global Goals, the problems felt insurmountable.

We teamed up with Project Everyone to reframe the Goals as the #WorldsToDoList, placing giant sticky notes across the globe and getting 17 businesses to hijack their brands, creative, physical and digital spaces to help get them done.

We launched at the 2021 UN General Assembly and Global Citizen Festival and a new film followed at UNGA 2022, C40 and COP27.

The campaign has achieved 7m views and 80m impressions.

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