RESEARCH REPORT
In brief
Everything has changed
CPGs must re-learn who their consumers are
Wanting to be healthy is not new. How you enable it is.
59%
of consumers will continue to shop more health consciously.
1OUT OF2
consumers will continue to exercise more and spend more time on self-care/mental wellbeing.
79%
of consumers will continue washing their hands more.
>1OUT OF3
consumers will continue using technology to access health care (e.g. telemedicine).
Concerns continue
2/3 plan to socialize from home(s) and virtually
COVID-19 & CPGs: Emerge stronger
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