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CASE STUDY

Brand new: AI-tailored product development

Delivering on the promise of technology and human ingenuity to formulate better CPG products, faster.

Challenge

"No matter the challenges around us, we are always looking for ways to better serve consumers and to create value for our shareholders."

— DAVID CUMMING, VP Digital Innovation-M&S – R&D Fabric & Home Care, P&G

P&G wanted to enable new ways of using its proprietary, historic data, formulation models and experience to come up with big, breakthrough ideas as well as rapidly develop incremental improvements and get them to market faster.

What Accenture did

"We have very much valued the opportunity to partner with Accenture and learn about the application of new AI techniques which enable our people to unlock insights and value from our proprietary data and expert knowledge."

— DAVID CUMMING, VP Digital Innovation-M&S – R&D Fabric & Home Care, P&G

People and culture

Value delivered

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