Sisters, Kamogelo and Kgomotso Motshidi believe they have what it takes to compete against the best in the local market when it comes to strategy, scenario planning, and IT consulting, through their company, Zora Incorporated. In their own words, they tell us what makes the Motshidi girls go for gold.
Kgomotso: Our mother set the standard for our family. Nothing keeps her down. She started her entrepreneurship journey back in 2000, with her own training and development company. She started out as a nurse, she managed to pursue her education, attaining an MBA from UK-based De Montfort University. Through her example, we learned you always need to reinvent yourself. You must always evolve – where you start doesn’t necessarily have to be where you end.
Our parents never dictated what careers we chose. They were happy as long as we got a good foundation. They did however push us to work hard at whatever path we chose and encouraged us to pursue our dreams. I studied BCom Informatics at UNISA, coupled with an MBA from MIB School of Management in Italy and today have over 15 years’ experience in ICT and stategy development. I guess I chose IT because it was something new at the time and I knew it could be lucrative.
Kamogelo did a BSocSci in Politics and Economics at UCT, followed by Honours in Social Development and a Masters in Development Economics and International Co-operation at the University of Rome in Italy.
Kamogelo: To a certain extent international exposure opens one up to the wider world and assists a great deal in learning how to interact with people from other cultures and varied work environments – this has been beneficial in business. It provides a powerful perception shift in oneself. If given the opportunity, I would recommend it to everyone.
The family business, Zora Incorporated was established in 2013 by the two girls and their late brother after seeing how their respective areas of expertise could complement each other to form a well-rounded consulting firm. With Kamogelo’s developmental economics, Kgomotso’s IT strengths and their brother’s finance and global market background they could make a formidable team. They believed they could bring something different to the strategy implementation process, especially with regards to strategies for emerging markets. However, getting a reputation for excellence is never easy.
In 2016 they realised they needed to expand their networks. They reached out to various global leading consulting firms to establish collaborative relationship, and were soon introduced to Accenture’s ESD programme, and were accepted. Their business mentor from Accenture, Adelaide Mathipa, met with them on a quarterly basis and offered invaluable insight into how a global company like Accenture attains acclaimed success and how they could improve their own business.
Kgomotso: You could tell it wasn’t just another box-ticking exercise. Adelaide was genuinely interested in our success. While the growth we have seen through the process has been more of a personal nature than in the numbers, we have learned some practical lessons around account planning and enhancing our business to business interactions.
Kamogelo: For me, it was about learning how to build up reputation and rapport with clients and how to get an anchor client. Before we joined the programme, we had a huge pipeline of potential clients: Accenture advised us not to spread ourselves too thin. Rather have a few clients that you target, and go for repeat business. At the time, we were targeting about 20, and they advised us to halve that. The lesson was invest your time and resources wisely, become a trusted advisor. A small business may be small in capacity, but not in capability.
Kgomotso: Be focused – have a niche that you know the market can’t do without. Don’t be everything to everyone. My advice to companies in the private sector is that it’s time they eliminate the unconscious bias. The same opportunity they give to the big firms, they must give to the smaller firms. Not being a big brand is not equivalent to a firm’s ability to deliver.
Kamogelo and Kgomoto’s vision is for Zora Incorporated to become a niche that the market can’t do without. Our company website is:
About the Enterprise and Supplier Development Programme
The ESD programme aims to increase the participation of black-owned SMEs. The programme provides guidance in business development, implementation of growth opportunities and creating long term value for businesses. To learn about the enterprise supplier development programme (ESD) and to meet other beneficiaries of the programme, read more.