Bringing TV to Life VIII: Innovation. Applied now.
April 25, 2018
April 25, 2018
Innovation has always characterized the television industry. But as today’s platform players shake things up with IP-based video consumption, there’s a new urgency to deliver that old characteristic.
In this report, we dig deep into why innovation remains essential to your success, and lay out the latest ideas you can use to keep it alive in your products, engineering, operating model, commercial models and ecosystems.
Accenture's eighth annual Bringing TV to Life report explores the innovative approaches you’ll need along every step of this curve. See more.
View TranscriptDigital disruption isn’t on its way, it’s here today. New players experiment with internet technology to launch new business models at scale. Meanwhile, incumbents are trying to carefully buoy their traditional business while setting new foundations for innovation in new areas.
In Bringing TV To Life VII, we introduced the concept of the S-Curve, a model that helps you to understand, cope with and balance your stages of development. Successful broadcasters and operators use the S-Curve to meet the challenge of investing in innovation with confidence.
The S-Curve helps you manage three waves of transformation.
Transforming the core: invest in efficiencies
Growing the core: invest to grow the existing business
Building the new: incubate new, disruptive ideas; the Next Big Thing
"In this issue, we focus on the loaded but yet critical term: Innovation.''
– SEF TUMA, Managing Director – Accenture Digital Video
Contributors
Broadcasters, CSPs and platform companies must inevitably play both the short and long games to achieve sustainable stakes in a world where disruption is a constant. It takes a functional view to unlock innovation as you navigate along the S-Curve. Then iterative innovation helps to consolidate and broaden your reach—blending existing advantages with platforms to drive new models. Here are five areas of innovation you can explore to get there.