In the past, German employers have successfully attracted a talented and loyal workforce through apprenticeships and internships. But according to the Accenture Strategy 2016 German University Graduates Study, that may not be enough to produce a high-performing workforce of the future.
More so than in other countries, university graduates in Germany are highly pragmatic in their career choices and committed to their employer. Yet, it appears that many graduates may feel at risk of becoming lost within the inflexible work experiences and more rigid career paths of a larger organization.
That means igniting the passion needed for experienced workers to take their performance to the next level. Organizations must provide employee experiences that will make today’s graduates want to stay and grow with them.