While life insurance growth in the US continues to be slow, the untapped potential is massive. As Boomers look to transfer their wealth and Millennials look to grow and protect their assets, trillions of investment dollars are at play – ready to be invested with insurers who can capture their interest and meet their needs.
Changing the Distribution Dynamic examines the US marketplace and identifies four "white space opportunities" ready to be captured. It also identifies an emerging customer segment that is cross-demographic, "Generation D," a group of 75 million active investors with $27 trillion in assets—and a passion toward digital technology. Finally the report presents five strategies that life insurers should use to differentiate themselves from the pack and reap the benefits these opportunities provide.