The Accenture Marketing & Communications Delivery Excellence team is looking for a creative, highly-motivated, data-driven marketer with a proven ability to strategize, execute, and optimize high-quality digital marketing campaigns. The Digital Marketing Lead will be aligned to a specific area of Accenture’s business (i.e. industry or business group) and will develop an in-depth understanding of audience and audience behavior to ensure digital programs and tactics are designed effectively. This position will play an integral role in delivering an optimized client experience working closely with the Campaign Management lead and directly with the Marketing & Communications lead for their area, while also partnering with the Social Media team on social strategy and execution.
Accountabilities include:• Collaborate closely with the campaign manager and social media lead within their respective area and cross-functional teams to design and implement digital marketing programs for medium and largescale marketing campaigns. • Work directly with marketing and communication leads and social media leads within their respective area on smaller marketing programs to design and implement digital marketing tactics that support business objectives. • Manage activation of content across multiple channels, ensuring proper tracking is implemented • Manage overall web presence for their specific area of the business, proactively analyzing page-level performance and recommending actions that ensure maximum effectiveness of marketing objectives as well as creating the optimal customer experience. • Collaborate with Analytics & Insight team to analyze the performance of digital channels and specific marketing programs and identify and execute optimizations to maximize effectiveness.
Skills : Digital strategy, Digital: accenture.com, Digital: email - external, Digital: search engine marketing and optimization, Project management
• Ability to think and act both strategically and tactically • Adept analytical skills with proven ability to dissect large amounts of data and turn it into actionable initiatives. • Excellent understanding of email marketing concepts and metrics· • Excel at detailed-oriented, hands-on, and metrics-driven tasks • Superior time management and communication skills
Experience: • 4+ years demonstrated excellence in digital marketing
Equal Employment Opportunity Statement
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Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
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