Africa Observatory

ABOUT THE AFRICA OBSERVATORY

The Africa Observatory is a gateway to insights that trigger essential conversations leading to paradigm shifts and socio-economic upliftment. It is a living site that gives you access to Accenture's cutting-edge research relevant to Africa. The research hub’s intention is to assist organisations “lead in the new” by leveraging Accenture’s breakthrough thought leadership to inform strategic thinking and decision making.

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OUR LEADERS

Vukani Mngxati

CEO - Accenture Africa

« Africa must embrace digital transformation to unlock the incredible potential of its people and to shape its future. There is much to do. Innovative application of new technologies can trigger rapid advancement on many fronts. Accenture’s Africa Observatory brings you the insights of our people, clients and partners —insights we hope will inspire, spark innovation, drive growth and success, and catalyse progress. »
OUR LEADERS

Ntombi Mhangwani

Africa Director
Integrated Marketing & Communications
and Women’s Forum Lead

« Winning brands today are meaningful, relevant, bold and innovative. They deliver sustainable solutions that are socially and environmentally conscious and add value to people’s lives—in the moment they are needed. The Accenture Africa Observatory offers insight into the changing landscape and the digital and technological approaches that can assist you to join this new breed of hyper-responsive, living brands that will help shape the future of the African continent. »
OUR LEADERS

Yusof Seedat

Head of Global Geographies –
Accenture Research, Growth and Strategy

« Africa is bursting with potential. Innovation—underpinned by intelligent technology and digital solutions—has a huge role to play in unlocking this potential by helping entrepreneurs, businesses, governments and civil society address Africa's challenges, disrupt the status quo, thrive and Lead in the New. With the Africa Observatory our intent is to enable growth by shaping trends and providing solution-led research and insights to inform strategic decision making for organisations. Accenture Research is part of Accenture's Innovation Architecture - with a team of over 250 research experts we produce breakthrough thought leadership by being laser focused on transforming our theories and ideas into solutions. You will find our latest thinking on the Africa Observatory. »
OUR LEADERS

Rory Moore

Liquid Studio Director and Innovation Lead –
Accenture Africa

« Digital is the growth opportunity in Africa—it is bridging gaps and creating new networks of value across- and between every industry ecosystem. To lead in Africa, companies need to be hyper-relevant and agile, able to move rapidly from idea to outcome, at scale. Accenture’s research informs the digital and innovation leadership of our clients. Our purpose-built innovation architecture—embodied in our Liquid Studios—brings that innovation to life. »