StickFire Media is a media monitoring firm that makes the access of all media possible for research and validation purposes, focusing specifically on the main and particularly non-streaming communities that are in far-flung areas.
Now four years old, Stickfire Media was founded by Percy Mkhwebane, who cites his desire to have opened his own company as “to prove a point that an African can own and run a media monitoring company both locally and globally”. Moreover, Mkhwebane adds; “I am and always have been incredibly passionate about finding industry solutions.”
As an Accenture ESD programme beneficiary, Mkhwebane explains; “Each day, I'm learning something, even if sometimes what I am learning just affirms what I had already believed.”
“I’ve also been given Ntombi Mhangwani as a mentor, whom I happen to know for several years as we’ve crossed paths before. Her humanity and spirit to help at great lengths has been motivational. But what I have taken most from this experience is above all, a new sense of confidence.”