Accenture Digital helps clients differentiate their brands by focusing their resources and processes on customers, channels and markets.
We help apply digital technologies to disrupt traditional thinking and create differentiation in the market with a focus on how best to engage with customers and through which channels. We help set the vision, goals and roadmap for maximizing business results and customer experience with clearly defined outcomes, including all aspects of assessing capabilities and formulating strategies around three key areas:
The business operating model strategy and supporting processes
The digital platforms (including digital IT ecosystems, data collection/warehousing, mobility and analytics that support marketing and customer strategies).
Digital Strategy & Business Architecture
Achieving customer relevance through analytics
One of Brazil’s largest retailers sought our expertise to reposition itself in a rapidly evolving market. We helped by devising a five-year strategic plan to deliver a better customer experience and attain greater customer relevance.
Together, the retailer and Accenture set up a cross-function business intelligence unit that would help the company use analytics to capture actionable customer and transaction data to provide a 360-degree view of the customer and deep insights into customer behavior. Leveraging Accenture Interactive’s deep marketing analytics experience, the company was also able to channel marketing insights to create new, innovative store concepts that will help rejuvenate its brand and boost sales.
Accenture is helping Lacoste quickly establish an optimized digital presence in a strategic market with the cloud–enabled, multichannel Accenture E-commerce Solution for China.
Lacoste selected Accenture due to its multichannel platform, excellent track record in navigating the legal and cultural challenges related to launching online businesses in China, and ability to deliver quality online experiences to Chinese consumers for other brands and businesses.
Through close collaboration, Accenture is helping Lacoste achieve its goal of turning China into its largest retail market through an optimized digital presence.
A global consumer packaged goods (CPG) company had a decentralized digital operating model that was becoming unwieldy and costly. To help improve the quality of their digital marketing initiatives, they turned to Accenture.
Accenture and the client implemented digital transformations including website development, analytics, search engine optimization, consumer data management and campaign management. The results were tangible. Fees were reduced by 33% by using offshore resources instead of digital agencies. Plus, some brand websites improved their organic search results by as much as 95%. With enhanced capabilities, the company now has a foundation to take its digital marketing initiatives to the next level.
Creating an integrated customer experience is key to sustaining a strong competitive advantage.
Recent years have seen the explosion of channels and devices. To keep pace, many companies have developed a range of tools—from engaging websites and mobile apps to convenient kiosks and well-organized stores. Yet if companies do not integrate all of these channels for a relevant, connected and personalized customer experience, their efforts are in vain—translating to misused resources and lost opportunities.
Attracting today’s customers and delivering connected and continued experiences requires companies to become truly omni-channel—breaking down departmental silos, creating new organizational blueprints, developing a omni-channel strategy that puts customers first. The result can be higher customer satisfaction, enhanced loyalty and greater sales.
VP, ADIDAS INTERACTIVE
Transforming the miCoach experience with adidas
adidas asked Fjord, part of Accenture Interactive, to expand upon the success of their miCoach platform of smart technology to fit the lifestyle and behaviors of their runners. adidas wanted Fjord to transform the miCoach experience, from the Web and smartphone apps, to the wrist.
The multimodal sports coaching companion tracks the runner’s speed, location, and heart rate, and uses that data to provide personalized performance coaching in real-time or on review. In addition, it uses Bluetooth to stream music, allowing runners to go phone-and cable-free A comprehensive user support organization and infrastructure.
Michael (Mike) R. Sutcliff
Group Chief Executive - Accenture Digital
Mike Sutcliff leads a multi-disciplinary team of digital professionals focused on leveraging the full breadth and scale of Accenture’s cloud, systems integration and enterprise application capabilities. Together with our Global Delivery Network, we help clients integrate digital into all facets of their organizations to transform their businesses.
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