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WHAT

WE DO

Increasingly, retailers and manufacturers expect more from their trade promotions: more sales, profitability and return on investment (ROI) – and fewer missed opportunities. So, with so much data at your fingertips, why should high performance be left to chance?

Accenture CAS Trade Promotion Optimization (TPO) takes the guesswork out of your promotions—helping you achieve profitable growth for your brand and your retail partners.

Learn more about Accenture CAS Trade Promotion Optimization

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WHY

TPO

SITUATION Situation Open

Increased cost to produce goods

Increased demands from Trade Partners

Increased promotional spending

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ISSUE Issue Open

Difficulty to reach required change of paradigm in Manufacturers’ promotional spending strategy:

Risk Adverse Manufacturers

No true partnership between retailers and manufacturers

A lack of understanding of what can be done

The scarcity of resources (Time, Money, People)

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RE-THINK Re-Think Open

Be More effective

Be More efficient

And combat industry challenges such as

  • Lost sales due to forecast accuracy
  • Inefficient trade spend
  • Ineffective trade spend
  • Disconnected processes
  • Lack of retailer collaboration
  • Risk adverse manufacturers
  • Resource scarcity

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WHO IS OUR

TPO USER?

WHAT

WE THINK

WHO WE

WORK WITH

CONNECT

WITH US


ACCENTURE CPG

CONTACT US

Accenture Direct Phone Number:
1 (877) 889-9009

Toll-free from the United States and Canada:
1 (312) 842-5012

CG.SOLUTIONS@ACCENTURE.COM

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