Accenture took over a print and interactive marketing company’s mobile application testing to help enhance quality and productivity at a reduced cost. Thus, Accenture deployed its Mobile Application Testing for Enterprises (MATE) framework and leveraged the Perfecto Mobile MobileCloud Automation Platform to set up a private cloud thereby automating 90 percent of the testing activities. Using both on and offshore team, Accenture provided round-the-clock testing to improve testing quality and productivity. By teaming with Accenture, the company gained a robust and efficient automated mobile testing capability to support aggressive semi-monthly consumer and enterprise application releases allowing it to stay up-to-date and align with emerging technology trends. With this new mobile application testing framework in place, the company now had the mobile capability to optimize its applications’ user experience and broaden its customer base.
With the demand for digital channel interactions growing, the company needed to stay competitive. Doing so meant making mobility a key part of the company’s media and advertising strategy. However, the company’s current mobile applications for consumers were underperforming due to difficulties with the company keeping up with emerging technology trends and testing. Improving testing and the logistics of keeping up with mobile trends would help reduce costs and allow the company to expand from print to digital to build out its business and broaden its customer base. Therefore, the company was looking for comprehensive, multi-year testing support for its entire consumer and enterprise application portfolio.