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Orkla Confectionery & Snacks Sweden: enterprise performance management

Accenture helped Orkla Confectionery & Snacks Sweden guide the company en-route to high performance.

Overview

Sweden’s leading snack and biscuit maker, Orkla Confectionery & Snacks Sweden, wanted to build a robust enterprise performance management (EPM) capability in order to meet its growth objectives.

Accenture teamed up with the company’s C-suite executives to design and develop a solution that not only strengthened its EPM capabilities but also equipped them to be ready, well-in-advance of the 2015 financial year.

Opportunity

Orkla Confectionery & Snacks Sweden wanted to strengthen its performance management capabilities in order to meet its future growth objectives as well as to improve earnings efficiency and effectiveness. In particular, the company faced the following performance management challenges:

  • Its key performance indicators (KPIs) did not have clear and common definitions.

  • The KPIs were not clearly linked to the business’s value drivers, strategic objectives and individual incentives.

  • The approach to managing and communicating performance across the organization was inconsistent.

  • Its technology and EPM capabilities were not good enough to meet its current and future performance management and reporting requirements.

Orkla Confectionery & Snacks Sweden asked Accenture to help it put in place a business control function underpinned by a robust EPM capability that would help the organization improve its operational planning and execution.

Solution

The project kicked off with a diagnosis of the client’s current EPM capabilities. The next step was a value and financial performance analysis, where the Accenture team sought to identify opportunities to build new EPM capabilities and to justify the investments that this would entail.

Following the completion of the diagnosis and exploration phase, the Accenture team worked with the client to draw up a blueprint of the proposed EPM operating model.

Leveraging its new global alliance with Anaplan—a provider of cloud-based business modeling and planning platform—Accenture defined and deployed a solution that helped Orkla Confectionery & Snacks Sweden to fast-track the enhancement of its EPM capability.

The solution covered the following client requirements:

  • Definition of value drivers and KPIs that measure short- and long-term success and that are aligned with the organization’s strategy.

  • Development of an economic model for sensitivity analyses and performance simulations that link operational metrics to total economic profit (return on capital employed to economic value added).

  • A tool to manage the implementation of initiatives needed to reach strategic priorities and objectives.

  • A rolling forecasting process.

  • Management scorecards, action plans and reports for emphasizing performance management commitment, tracking and control.

  • A roadmap outlining the activities needed to help achieve the company’s future desired EPM capabilities.

Results

Accenture worked closely with the C-suite at Orkla Confectionery & Snacks Sweden to roll out a solution aligned to the company’s strategic agenda. By implementing the blueprint and solution in an aggressive timeframe of just three months, Accenture has equipped Orkla with EPM capabilities in advance of the 2015 financial year. With its research and experience- based practices, assets and solutions, Accenture helped the client strengthen its strategic and operational planning and execution. This is expected to help the client reach its defined objectives for revenue growth, market share and value creation in the short to medium term.

Going forward, Orkla Confectionery & Snacks Sweden will be confident that it is focusing on the right KPIs as it executes its strategy. With a better, more consistent means of measuring and communicating performance across the organization, the client will also be able to enjoy stronger strategic commitment from managers across all levels.

Through this initiative, Orkla Confectionery & Snacks Sweden will be positioned to achieve competitive advantage and high performance by setting internal performance objectives and benchmarking performance against peer companies who are classified as High Performance Businesses by Accenture.

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