CLIENT CASE STUDY


Application Development: Teaching kids their ABCs

Accenture Interactive helps develop an engaging and educational children's app for National Geographic kids that got noticed in a crowded marketplace.

Today’s kids are digital natives, and educational applications in particular, for us both inside and outside the classroom, have become very valuable for teachers and parents alike.

The education market is flooded with digital educational apps for kids of all ages. So when National Geographic Kids wanted to develop an effective digital app that stood out from the crowd, it turned to Accenture Interactive and avVenta.

 

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CHALLENGE

Recognizing the challenging nature of the saturated educational app market, National Geographic Kids wanted to create an app that would make a difference for kids—one that was fun and genuinely educational. And of course, it was essential that the app get noticed and keep people’s attention.

Not only did the product need to engage kids and their parents, it had to reflect the organization’s brand and commitment to quality, education and conservation—not to mention exceptional photography.

RESULTS

Working closely with National Geographic Kids team, avVenta conceived and created the app end-to-end—from ideation and wireframes, through interface design and digital development, to successfully submitting it to iTunes.

The “Look & Learn Animal Alphabet” iPhone app launched at No. 44 in the iTunes app store, then it rocketed to the No. 2 position in the “Kids’ Education Apps” category. It was a “Featured App” in iTunes, and it continues to have high customer ratings.

Accenture Interactive and avVenta helped National Geographic fully realize its vision for an app that kids can learn from and value for years to come. That's high performance - delivered.

 

DOWNLOAD THE CASE STUDY [PDF 2.5MB]


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