CLIENT CASE STUDY


AstraZeneca UK: Mobile app services

Accenture helped AstraZeneca UK deliver brand promotional content on mobile platforms.

A hybrid onshore/offshore Accenture team helped global pharmaceutical leader AstraZeneca UK deliver brand promotional content on mobile platforms.

Working together, we developed an eDetailing solution—interactive sales presentations for select mobile devices which allows full use and interaction with the Web app without Wi-Fi access. The solution allows AstraZeneca UK to capture and store usage statistics and customer interaction data even when the device is used offline.

Now AstraZeneca UK can more easily track and measure physician interactions, and adapt promotional content based upon customer (physician or medical group managers) preference.

The bottom-line: a more personalized, efficient interaction between sales reps and doctors, and a savings of over 80 percent compared to traditional agencies delivering similar mobile capabilities.