CLIENT CASE STUDY


Luxury brand company: Launching global e-commerce platform

Accenture helps a luxury consumer brand by developing a new e-commerce channel, and providing system and infrastructure integration support.

Accenture is helping a global, diversified luxury consumer goods brand by developing an operating model for a new e-commerce channel, and providing system and infrastructure integration support.

A global, diversified luxury consumer goods brand with a vast product portfolio of jewelry, watches, accessories and fragrances, determined it needed help with developing its e-commerce channel on a global scale. The company selected Accenture to assist with defining the operating model for a new e-commerce channel, lead the platform software selection phase, and provide system and infrastructure integration support.

Upon completion of the initial planning phase, the client charged Accenture with designing, delivering and running the e-commerce system for its jewelry, watches and accessories business units in the United States. After the successful launch of the e-commerce platform in the United States, the client asked Accenture to lead the renewal of the company’s global e-commerce system. This included transferring from the company’s legacy, custom-built system to Oracle’s ATG Web commerce platform, and extending the new e-commerce operating model and system globally. The team helped launch the new e-commerce platform at the global level—including Japan—with translations in more than 10 languages.

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