CLIENT CASE STUDY


Levi Strauss: Recruitment process outsourcing

Provided innovative recruitment process outsourcing services to Levi Strauss & Co. by integrating new generation technology platforms and analytical capabilities.

Overview

By outsourcing its recruitment process to Accenture, Levi Strauss & Co. has transformed a cumbersome, manual recruitment process into a more effective, paperless one—and supported the company’s drive to achieve high performance.

The resulting efficiencies have released more than 60,000 manager hours for core customer-facing activities, saved paper and improved efficiency. The hiring process is more consistent, and improved analytics enable better monitoring of the process.

Founded in San Francisco by Bavarian immigrant Levi Strauss in 1853, Levi Strauss & Co. (LS&Co.) created the very first pair of jeans. Today, LS&Co products are sold under the Levi’s, Dockers, Denizen and Signature by Levi Strauss & Co. brands.

The products are sold in approximately 55,000 retail locations in more than 110 countries, including approximately 1,900 dedicated retail stores.

Opportunity

The LS&Co. US Retail team was continually challenged to hire and onboard high-quality retail candidates because it followed a process that relied upon store managers posting jobs online or spending hours walking retail centers to find candidates, then manually processing all paperwork to complete the hire.

This was not only time-intensive, it also led to quality and compliance problems due to its reliance on manual processing and data entry.

Accenture has partnered with LS&Co. since 2004, providing a number of human resources programs and solutions. 

Given its knowledge of LS&Co.’s business and track record of applying insights to deliver tangible business results, Accenture was asked to work with the LS&Co. US Retail team to develop a plan to transform the hiring process and candidate experience.

Together, the team developed what LS&Co. deemed a straightforward and effective automated solution that:

  • Met LS&Co.’s strategic business objectives.

  • Improved the quality of hires and the candidate experience.

  • Let the company better respond to seasonal spikes in demand, and set a strong and flexible foundation for future business growth.

Solution

Accenture developed an integrated retail hiring program. It was built on a software-as-a-service, cloud-based technology platform and supported by an experienced team of recruitment professionals that not only provided traditional hiring and onboarding related activities, but also applied analytics to identify performance trends and improvement opportunities. 

This solution allowed LS&Co. to surpass the competition by more effectively hiring key staff during the back-to-school and holiday surge seasons. The solution also provided a more consistent and compliant process to collect and manage new employee documentation.

Accenture HR BPO Services provided recruitment processing and analytics services, which included preferred vendor alliances and packaged solution components.

The Talent and Organization Performance group supported change management, training and communication for the entire solution.

Accenture leveraged its extensive relationships with leading recruitment providers such as Taleo and HireRight to enable competitive pricing and access to leading retail recruitment practices.

Finally, the Technology group’s application outsourcing team brought in an automated on-boarding process and a customized PeopleSoft new hire solution.

Today, Accenture is providing recruitment process outsourcing services to LS&Co. US Retail through its HR Transactions and Contact Center teams in Bangalore, India, and a client service manager at the client site in San Francisco, United States.

Results

Accenture’s paperless retail solution has proven to be a game-changer for LS&Co.’s US Retail hiring process. LS&Co. now enjoys a technology-supported and process-based approach to the delivery of recruitment and hiring services that has helped return more than 60,000 manager hours for redeployment to core customer-facing, sales and talent management activities.

The online candidate and new hire recruitment forms have reduced input errors from illegible paperwork by more than 60 percent and new hire downstream rejects by more than 30 percent. 

Reduction in paperwork has also led to an average savings of 300,000 pieces of paper a year.

Dedicated recruitment service support has helped LS&Co. significantly improve the speed with which it reaches and hires candidates, particularly crucial during the back-to-school and holiday seasons. It has helped improve the quality of the hiring process overall, reducing legal liability through improved recruitment consistency, controls and compliance—one of the primary drivers for outsourcing.

In addition, Accenture BPO has brought in new reporting and analytical capabilities that let the client monitor and asses the performance of its retail recruitment program overall. Analytics-based insights help LS&Co. improve its demand forecasting and optimize sourcing spend and outcomes. These insights have also improved hiring efficiency by pinpointing delays and resolving the bottlenecks.

Other notable benefits, namely online forms and candidate assessments, have improved the quality of new hires, while enhancing the user experience for both the hiring managers and candidates.