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CLIENT CASE STUDY


Leading insurer: Risk & regulatory and distribution and marketing services

Learn how Accenture helped this insurer develop a Web-based risk assessment application to support customers in the multinational marketplace.

Overview

This leading international insurer sought to enhance its company brand by providing a market-facing, Web-based application that would automate a dialogue with customers around their multinational situation and context, provide the insurer with potential leads and market intelligence and do this in a simple, easy-to-understand manner for a customer or broker.

Accenture provided the insurer with a team of consultants with industry experience and experience with complex global regulatory, legal and jurisdictional requirements, and designed a prototype of a Web-based risk assessment application.

With Accenture’s help, the insurer was able to demonstrate the application at industry-leading conferences and events, where it received wide recognition and accolades for being an innovative new approach to multinational insurance.

Opportunity

As a key component of its growth strategy, the insurer sought to enhance its company brand by providing a market-facing, Web-based application that would:

  • Provide the insurer with potential leads and market intelligence.

  • Do all of this in a simple, easy-to-understand manner for a customer or broker.

  • Automate a dialogue with customers around their multinational situation and context.

  • Generate considerations and indications—suggesting local rather than non-local policies to the customer—based on country risk, but balanced by the customer’s sensitivity to those risks.

Solution
Accenture helped the insurer by:

  • Developing the prototype of the application in 60 days.

  • Providing a team of consultants with industry experience.

  • Designing a prototype of a Web-based risk assessment application.

  • Offering experience with complex global regulatory, legal and jurisdictional requirements.

Results

With Accenture’s help, the insurer was able to demonstrate the Web-based risk assessment application at industry-leading conferences and events. The application received wide recognition and accolades from customers, potential customers and the industry—both brokers and risk managers—for its innovative new approach to multinational insurance.

The insurer, continuing its work toward the goal of being known as a leading-edge consultative resource on managing multinational risks, has asked for Accenture’s continued support as it implements a production version of the application and creates an integrated multinational platform intended to further propel the brand in the multinational market.

Industry & topics highlighted

Insurance