Accenture helped a leading global pharmaceutical company increase sales and marketing capabilities and efficiency while reducing cost with a new managed services model.
The pharmaceutical company entered into a managed service deal with Accenture in three important areas—data management, incentive compensation and commercial application support—and that is now paying dividends.
This leading pharmaceutical company realized the need to reorganize its sales and marketing operating model as its products portfolio changed significantly from a small number of blockbusters to numerous products. Having a large direct sales support team for this bigger portfolio of smaller drugs was no longer economically viable. The company recognized that it required managed services capabilities to promote its products in new digital channels, reduce costs and complexity, streamline operations and improve capability.