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CLIENT CASE STUDY


Harmonie Mutuelle: Distribution and marketing services

Read how Accenture helps Harmonie Mutuelle develop a digital strategy and implement a global portal to strengthen its new unified brand.

Overview

Harmonie Mutuelle, one of the largest healthcare insurance payers in France, sought to unify its sub-brands and improve recognition of the company as a single brand.

Accenture helped by defining a digital strategy for the insurer, designing the Harmonie Mutuelle global portal with targeted monitoring of leads and subscription conversions, and creating a digital area for healthcare professionals, where they can see segment-specific content, products and services.

Harmonie Mutuelle has seen increased traffic on its corporate website and improved cross-selling by providing customers with access to appropriate offerings. The new portal is filled with rich content, including 2D and 3D images, and integrated with a geographic information system (GIS) for detailed local territory information and maps. Private spaces allow customers to review their care payments, and health professionals to review their payments and check the health coverage of Harmonie Mutuelle customers.

Opportunity

Over the years, Harmonie Mutuelle has acquired multiple brands for different lines of business. With so many distinct sub-brands, Harmonie Mutuelle sought to:

  • Develop a digital strategy.

  • Improve cross-selling opportunities across the brands.

  • Implement a single common company-wide IT system.

  • Unify the sub-brands and improve recognition of the company as a single brand.

  • Increase its share of the healthcare professional market by providing unique, tailored services and streamlining administration.

Solution

Working with Harmonie Mutuelle, Accenture helped:

  • Define a digital strategy.

  • Develop a website framework for future development.

  • Organize contributions to digital content from across the organization.

  • Develop a catalog of rich templates and modules, including banners, a rebound zone and call-to-action zones.

  • Implement a digital platform factory, including 80 page templates, and ecommerce and private space capabilities.

  • Create a digital area for healthcare professionals, where they can see segment-specific content, products and services.

  • Design the Harmonie Mutuelle global portal to serve 3,000 unique visitors an hour with targeted monitoring of leads and subscription conversions.

Results

Accenture used an agile delivery methodology to successfully meet a demanding delivery schedule despite time constraints around the launch of a national television campaign for the new Harmonie Mutuelle brand. From design to go-live, the first release of the project was rolled out within six months.

The result for the insurer has been:

  • A content and e-commerce platform.

  • An increase in traffic on the corporate website.

  • An improvement in cross-selling by providing customers with access to all appropriate offerings.

  • Use of a number of innovative and open source solutions, including Google API for maps, XiTi for web analytics and social networking.

  • A portal filled with rich content, including 2D and 3D images, and integrated with a geographic information system (GIS) for detailed local territory information and maps.

  • Private spaces for customers to review their care payments, and for health professionals to review their payments and check the health coverage of Harmonie Mutuelle customers.

Industry & topics highlighted

Financial Services Technology Applications