Harmonie Mutuelle, one of the largest healthcare insurance payers in France, sought to unify its sub-brands and improve recognition of the company as a single brand.
Accenture helped by defining a digital strategy for the insurer, designing the Harmonie Mutuelle global portal with targeted monitoring of leads and subscription conversions, and creating a digital area for healthcare professionals, where they can see segment-specific content, products and services.
Harmonie Mutuelle has seen increased traffic on its corporate website and improved cross-selling by providing customers with access to appropriate offerings. The new portal is filled with rich content, including 2D and 3D images, and integrated with a geographic information system (GIS) for detailed local territory information and maps. Private spaces allow customers to review their care payments, and health professionals to review their payments and check the health coverage of Harmonie Mutuelle customers.