The retailer identified an opportunity to reinvigorate its brand and marketing image in existing markets and expand into new markets using a multichannel strategy. The first step would be to establish a closer connection to its customers through a new online sales channel integrated with the retailer’s robust loyalty program and customer care services.
Together, Accenture and the European retailer have created a scalable online platform that can be easily rolled out to existing and new markets and maintained and improved the solution to offer new features and functionalities.
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