The client recognized that advances in communications technologies were changing how its customers interacted with their logistics provider. Increasingly mobile, its customers were as apt to conduct business from their smartphones as from their PCs or laptops. The client wanted to launch smartphone solutions that would give decision makers an easy way to send and track their shipments.
In the world of international logistics, the quality of the customer experience is a critical source of competitive advantage. The clients' challenge was to maintain and enhance the quality of the experience by launching a smartphone solution.