August 20, 2015 – Accenture CAS software was identified as a “representative vendor” in the 2015 Gartner "Market Guide for Trade Promotion Management and Optimization” report1. In this report, Gartner profiles the TPM and TPO marketplace, and some of the vendors in it, to help consumer goods companies use technology to better manage trade promotions.
Gartner assessed 21 service providers for this report and writes, “‘Consumer goods (CG) manufacturers spend upwards of 25% of their revenues on trade promotions — and more each year.” The full report can be found here.
“With consumer loyalty up for grabs, careful trade promotion planning has never been more important,” said Henning Fromme, managing director, Accenture CAS. “We believe this Gartner report recognizes the ability of Accenture CAS to help clients develop more consistent, targeted and timely trade promotion plans. With excellent data visualization and predictive modelling capabilities, our software can help clients create winning strategies now and in the future.”
1Gartner Inc, “Market Guide for Trade Promotion Management and Optimization,” by Dale Hagemeyer, 10 August 2015
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Join us at the Accenture CASCON ’15, a two day industry-recognized event, designed exclusively for senior executives from leading consumer goods companies. Business and IT leaders come together to learn and share how best to leverage the latest mobile, cloud and analytics capabilities of Accenture CAS and Accenture, to drive their commercial go-to-market business strategies.
And unlike other events, we ensure our event is free to attend, because we truly believe that excellence is accessible to all. Held in South Beach, Miami, you will have every opportunity not only to learn and hear about what’s happening in our industry, but also you will have the chance to network with your peer group, industry-leaders, analysts and our Accenture CAS colleagues – through a fantastic dinner event and regular breaks. It promises to be truly engaging.