Consumer goods companies are increasingly looking at how they can align their front office to engage with their customers in different ways through digital engagement capabilities to drive continuous growth in their global business. Accenture continues to be committed to the ongoing development and innovation of the market-leading Accenture CAS products both on-premise and as a Software-as-a-Service (SaaS) cloud-based offering.
Accenture and Salesforce will establish a single system of engagement for sales and trade marketing processes available on the Salesforce App Cloud including Accenture CAS. In the first phase, Accenture CAS Retail Execution and Trade Promotion Management capabilities will be available.
For more information on the Accenture and Salesforce alliance please click here.