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It is a tough market out there: margins are tightening, competition is increasing and the retail landscape is changing. To keep up—or stay ahead—consumer goods manufacturers need to be more agile, intelligent, and efficient. And that starts here.
Consumer goods companies are increasingly looking at how they can align their front office to engage with their customers in different ways through digital engagement capabilities to drive continuous growth in their global business. Accenture continues to be committed to the ongoing development and innovation of the market-leading Accenture CAS products both on-premise and as a Software-as-a-Service (SaaS) cloud-based offering.
Accenture and Salesforce will establish a single system of engagement for sales and trade marketing processes available on the Salesforce App Cloud including Accenture CAS. In the first phase, Accenture CAS Retail Execution and Trade Promotion Management capabilities will be available.


Increase revenue
Track performance, limit out-of-stocks, and avoid compliance pitfalls.

Simple and flexible
Offering exceptional flexibility and usability, it can be configured to dovetail with most legacy and back-office systems. Requires minimal training.

Reduce costs
Clearly define and deploy objectives, plans and actions—from promotions and product introductions to in-store activities.

Boost productivity
Improve route planning and achieve greater order efficiency, as well as establish clearer market and customer insights

Tailored to you
Your function-rich solution can be as straightforward or sophisticated as you choose. Fast, easy out-of-box and “app store” deployment.

Improve brand recognition
Helps to ensure your products are on shelf at the right time.


Complete functionality
The Supports all route-to-market sales and delivery models in any geography (on-premise or Software as a Service) and on leading mobile platforms.

Fully integrated
Manages all sales processes on a single global sales platform—from TPM/O to RE, from DMS to DSD, Merchandising and CS and from lean apps to integrated multichannel solutions and integrates/extends ERP systems.

Scalable with superior user experience
Scalable delivery capability and broad geographic coverage. Provides function-rich, out-of-box applications with platform specific native-look and feel concepts.

Open to emerging markets
Offers mobility and distributor management on a cost-efficient, flexible basis. A range of pricing options help you to achieve high performance in developing markets.

Unite your processes
Manages all sales processes on a single global sales platform: trade promotion management, retail execution, direct store delivery, customer service.


Configurable and customizable to support an individual organization's requirements.

Analytics capabilities
Offers a comprehensive suite of pre-defined reports, user configurable dashboards and interactive analysis.

Prepackaged software
Includes all the customary tools, documentation and development principles.

Facilitates international deployments on a single instance. A multi-tier replication model enables support for local sales offices and distributors.

Robust architecture
The multi-tier architecture allows for flexible user interfaces, databases (SQL/Oracle) based on specified requirements.

A user-centric design process contributes to a highly intuitive solution including a "guided navigation" option for less-proficient users.

Case Studies



Accenture CAS European User Forum ‚16

On November 21-22, 2016, the Accenture CAS European User Forum ’16, an industry-recognized event designed exclusively for senior executives from leading consumer goods companies, will take place in Kaiserslautern, Germany. This unique event enables Business and IT leaders to come together to explore and share how best to leverage the latest mobile, cloud and analytics capabilities of Accenture and to drive their commercial go-to-market business strategies.

You will have every opportunity not only to learn and hear about what’s happening in our industry, but also have the chance to network with your peers, industry-leaders, analysts and our Accenture colleagues. For further information, please contact: