A new model for a new generation of marketers.
Data-driven – Technology enabled – Content powered.
Delivering meaningful customer experiences is the new battleground for brands. With accelerating complexity, delivering a cohesive brand experience remains elusive. CMOs are looking for expert global partners who can activate, operate and scale marketing programs that deliver increased impact and marketing led growth. CMOs need to drive more efficiency and effectiveness from their marketing investments to demonstrate the effect to both bottom-and top-line financial results.
Sustaining this growth requires a new operating model one that is anchored around the customer and driven by intelligence to deliver exceptional experiences across the enterprise.
We help organizations create intelligent operating models enabled by SynOps—our human-machine operating engine. Powered by data, applied intelligence, digital technologies and exceptional talent, SynOps drives breakthrough customer experiences, tangible business outcomes and viable long-term growth.
Steeped in business process expertise, SynOps for Marketing enables marketing departments to move away from traditional manual data processing to a predictive and proactive mindset — backed by diverse data, advanced analytics and intelligence to accelerate innovation and revenue growth, while reducing costs and improving brand compliance.
Pairing the power of Accenture’s digital innovation with leading marketing talent, SynOps for Marketing allows people and technology to work together like never before to inform content creation, campaign planning and activation and personalized experiences.
Accenture's video shows how can you increase revenue 11-fold in just four months with Synops for marketing. See more.
View TranscriptWatch our latest virtual panellist discussion at ProcureCon on 28th October 2020 as Nigel Gilbert, MD at Accenture interviews top broadcasting and industry brands to discuss the evolution of content consumption of TV post Covid 19 and the impact of these changes. Press play to understand what this means for broadcasters and brands alike.
Develop, amplify and optimize powerful digital content. Leverage technology to drive operational efficiency, lower costs and improve marketing ROI.
Maximize customer engagement, loyalty and brand value while constantly measuring and optimizing channel performance.
Experience an entirely new execution engine to improve top- and bottom-line results.
Boost digital sales with enhanced product visibility, customer engagement and traffic.
The goal? To leverage Radisson’s brand equity to curate exceptional digital customer experiences.
Carnival Corporation creates hyper-relevant experiences for thousands of guests at a time.
2X
Doubled customer response rate through an optimized and personalized content production and delivery process.
30-35%
Acceleration in global speed to market for clients across multiple industries. We achieved this by reducing content and campaign development processing time by half.
45%
Increase in asset utilization by developing and executing a more effective digital content management approach.
30%
Growth in digital sales by creating and deploying personalized activation strategies across paid, owned and earned channels.
Applying tech-driven operational intelligence across an organization leads to greater profitability and efficiency.
It’s time to embrace a new way of working to drive growth.
2020 disrupted life as we knew it – Fjord Trends maps the future from here.
Accenture named the overall Leader in Marketing BPS Services.
Accenture acquires CreativeDrive to help clients reinvent content production and distribution at speed and scale.
The acquisition expands Accenture’s B2B marketing capabilities and accelerates our ability to help clients activate and run the best customer experiences.
Our experts blog about how intelligent operations harness talent, data and intelligence to help organizations improve performance.
Greater experiences start here.
We’re looking for innovators to deliver continuous, rapid-fire transformation and new business capabilities at Accenture Operations.
