Increasingly, retailers and manufacturers expect more from their trade promotions: more sales, profitability and return on investment (ROI) – and fewer missed opportunities. So, with so much data at your fingertips, why should high performance be left to chance?
Accenture CAS Trade Promotion Optimization (TPO) takes the guesswork out of your promotions—helping you achieve profitable growth for your brand and your retail partners.
Increased cost to produce goods
Increased demands from Trade Partners
Increased promotional spending
Difficulty to reach required change of paradigm in Manufacturers’ promotional spending strategy:
Risk Adverse Manufacturers
No true partnership between retailers and manufacturers
A lack of understanding of what can be done
The scarcity of resources (Time, Money, People)
Be More effective
Be More efficient
And combat industry challenges such as
WHO IS OUR
“I need to manage my accounts and categories efficiently in order to meet my targets.“
(Key Account Manager –Modern Trade)