Traditional product value chains used to be linear. Now they are fast-moving product development value networks, encompassing an extended ecosystem of partners, suppliers, manufacturers and customers—all influencing the product lifecycle.
We believe that product innovation and product lifecycle management (PLM) is at a point of inflection and discontinuity. Digital enablers and new technology paradigms have become part of the product development and lifecycle management process, utilizing big product data and digital infrastructures. As customers use digital to change the way they interact with products, companies are looking for ways to use digital to develop them.
Accenture Strategy helps companies to seize the digital opportunity from our vantage point at the intersection of business and technology strategy. We define long-term strategies that leverage digital enablers. We align these strategies with corporate vision and goals, and then support with integrated solutions. With more than 25 years of experience working across geographies and industries, we have helped leading companies to improve their product lifecycle management performance, increase R&D efficiency and boost ROI from their R&D investments.