On the one hand, transport and admin costs are increasing. On the other, retailers are squeezing prices, and competitors are expanding and eroding your market share. And it is not simply a matter of wanting more for less; retailers and customers also expect a dynamic, innovative and “value added” service. How can you square this ever-tightening circle?
Accenture equips you with the tools you need to enable your drivers to better plan tours and manage vehicle checks, as well as monitor stock levels, manage merchandising and other sales activities. Accenture CAS, Accenture Cloud Solutions for Consumer Goods and Accenture NewsPage product lines support different routes to market, sales and delivery models and geographies.
WHY DIRECT STORE
Current industry trends such as increased transportation costs, retailer-driven distribution, customer segmentation, price sensitivity and private labels result in challenges for Consumer Goods Companies running Direct Store Delivery processes.
In addition, this has implications for Direct Store Delivery processes from significant administrative activities and high order processing costs to unexploited revenue opportunities and inflexible supply chains.
We take a closer look at the challenges.
UNDERSTANDING THE MARKET FOR CONSUMER GOODSCHALLENGES
UNDERSTANDING DSD PROCESSESCHALLENGES
WHO ARE OUR
DIRECT STORE DELIVERY
“I need to achieve store objectives and coverage and measure each store by the 5P assessment.”
(Merchandiser – Modern Trade)
“I have to achieve my sales and coverage targets and ensure collection of outstanding dues. Also have to manage van stock and my route settlement.”
(Van Sales – Traditional Trade)
“Achieve my sales and coverage targets and collect outstanding dues“
(Pre-Sales – Traditional Trade)
“I want to execute my customer visits accurately and meet my objectives on compliance feedback and sales.”
(Merchandizer – Modern Trade)
“Delivering all orders and reporting feedback to fulfill my daily visit target are my highest priorities.”
(DSD driver – Modern Trade)
“I want to create as many orders as required to fulfill my daily sales target.”
(Van-Sales Rep – Independent Trade)
“I need to provide sales plans and constantly stay in contact with my team in order to increase our sales volume and revenue.”
(Supervisor – Independent Trade)