CAPABILITY


Digital Consumer Engagement for Consumer Goods

Today, CPG companies need to develop multichannel consumer experiences, leveraging digital capabilities to build awareness and increase loyalty.

Overview

Accenture delivers marketing optimization and multichannel interaction capabilities to engage the digital consumer.

Consumers today are leading the consumer goods revolution by rewarding relevance and punishing irrelevance. When consumers are unengaged and unsatisfied, they simply stop communicating, clicking and returning.

By appropriately leveraging digital marketing technologies—social media and mobile device apps along with the traditional marketing mix—consumer goods companies can deliver customized and relevant experiences to consumers and increase conversion rates and boost sales.

Why Accenture

Accenture helps consumer goods companies maximize the digital channel through e-commerce, social media, website optimization, e-mail marketing and digital content management.

For high performers, digital is not just a channel through which they sell to consumers. It is a channel that fuels innovation to yield a return on marketing investment. Accenture brings a dedicated consumer goods industry practice combined with digital expertise from Acquity, avVenta Worldwide, Fjord, Accenture Mobility and Accenture Analytics.

Specific Services

  • Perfect Consumer Engagement
  • Campaign Management
  • Consumer Care Services
  • Consumer Journey Design
  • Digital Analytics
  • Digital Content Management
  • Digital Marketing
  • E-Commerce
  • Mobility
  • Social Media
  • Website Optimization

Perfect Consumer Engagement

Nowadays, digital consumers shop online, learn online, track health online and offer opinions online. Enterprises need to change their perspective—and possibly realign their operations—to seize the opportunities of this new market, where consumer relevance is king.

Accenture perfect consumer engagement is an integrated set of end-to-end services and solutions that brings together strategy, technology, analytics, and marketing operations to drive consumer relevance and ROI at scale for CPG companies.

Consumer journeys, delivered as an end-to-end service, can deliver business outcomes, including enhanced consumer experience, reduced operating costs, and increased revenue.