Retail is no longer about “where” but “how” the customer is shopping. Über-informed and empowered by digital technology, shoppers are choosing from a variety of channel alternatives to make their purchase decisions. Given this backdrop, how do retailers adapt and thrive?
Leading retailers know they must master critical capabilities to remain relevant to their consumers. As they move closer to these customers by opening stores in new countries, smaller formats or virtual formats, the challenge is to find store solutions that are nimble and cost effective—while simultaneously driving innovation and delivering shopping and service excellence.