While emphasis in the past was on distributing financial products, banks must also focus on satisfying customer needs and providing educational resources. Effective digital marketing is critical to success.
For the bank of the future, marketing is a core capability. It defines and redefines customer experiences across all channels. In addition to leveraging analytics and interactive marketing, banks must listen carefully to customer voices—in branches and across all digital channels, including social media. Channel optimization is critical to creating differentiated digital customer experiences.
In the digital era, marketing has become substantially more sophisticated. Successful banks will master:
Innovations in online banking.
Customer voices across physical and digital channels.
The bank of the future will define the digital customer experience, leveraging multiplied customer interactions to increase redemption rates and customer engagement.