Skip to main content Skip to Footer


Accenture Insights Platform –
Analytics Apps

Predictive. Prescriptive. In real-time. Accenture Insights Platform – Analytics Apps are flexible, quickly designed and fully integrated into client workflow processes.


Accenture Insights Platform hosts an advanced analytics applications portfolio, an integrated design, build, run environment enabling the agile development of industry and function-specific analytics solutions. The applications are flexible, easily tailored and agile, providing organizations with immediate access to the tools needed to make data-driven decisions and solve complex business issues.

Learn more about the Accenture Insights Platform

To view additional videos from Accenture Analytics, please visit our YouTube playlist


Learn more about the applications

Explore our extensive list of applications by clicking on the title or selecting your industry or function from the menu.

Activities Optimization

Provides data-driven recommendations on the trade marketing activities that can deliver positive future results.

Allowance for Loan and Lease Losses

Automates the loan credit loss reserve calculation process under a controlled environment

Audit Operations Efficiency

Optimizes the end-to-end audit processes with advanced analytics tools that detect more fraudulent and non-compliant refund claims, improve auditor case selection efficiency and maximize savings.

Bundle Pricing

Supports the development of effective pricing strategies for offering bundles

Call Volume Forecaster

Provides insights on forecasted call volumes and right staffing resources needed to support contact centers

Claims Fraud

Simplifies the investigation and identification claims fraud process by using predictive modeling

Credit Collection for Utilities

Optimizes the credit collection process, defines and schedules a recovery plan to maximize debt recovery

Cross-Border Trading Optimization

Models the price of gas, oil and power in multiple markets to reveal the best buy and sell options

Customer Churn Management

Detects early signs of customer defection and offers insight-driven customer retention actions

Customer Potential

Analyze actual and potential value for your customer base to drive marketing and sales activity

Data Management

Allows businesses to manage consumption data for the resources market

Accurately forecast each item’s demand

Early Warnings

Analyzes data coming from internal and external sources, monitors credits such as loans and mortgages to identify the potential non-payers, and provides an early warning on potentially risky customer credit activity.

Energy Fraud Detection

Provides fraud risk scores, helping companies to identify risks or improper behavior that could result in losses

Forecaster Gas

Short-term forecasting for the gas market

Forecaster Power

Forecaster is designed to meet the needs of short- and medium-term forecasting for the resources market.

Forecaster Renewables

Models for the generation of utilities from renewable sources

Fraud Detection for Retail

Prevent internal and external fraud

Impact Measurement

Measures the impact trade marketing efforts have on sales by generating analytics insights on activities such as promotions.

IT Governance

Supports IT managers in managing and sizing of infrastructure assets

Market Interface

Application for users involved in bidding on utilities platforms

Network Predictive Fault Management

Predicts network incidents before they occur, allowing pre-emptive maintenance and improved service assurance

Next Best

Lets marketers identify the best product to suggest

Nomination Interface

Application for gas for daily programming to the Transport System Operator (TSO) through the needed protocol


Comprehensive management and analysis of portfolio positions

Pricing for Utilities

Defines an effective pricing logic to maximize margins

Real Time Credit Decision

The credit scoring application helps banks and financial institutions with managing end-to-end development of credit scoring models

Revenue Forecasting

Forecast revenues of telco companies

Revenue Fraud Prediction

Accelerates value-added tax fraud detection by providing audit managers insight on the operations and key performance indicators of their analytics tools, including analytics rules, networks and predictive models, and informing when remedial action is needed.

Risk Management

Allows power market traders to industrialize the risk policy

Spare Parts Inventory

Delivers accurate demand forecasts for thousands of spare parts to improve inventory management and support customer satisfaction.

Spend Optimizer

Provides insights into the procurement activities of typical large scale agencies to identify fraudulent or collusive activities that can drive up costs.

Telco Predictive Fraud Detection

Detects the likelihood of fraudulent behavior – such as an individual posing as a legitimate customer who receives a service but won’t pay for it – by analyzing internal company and external data to determine the risk factors and level associated with each service user and alerts audit managers of risky behavior.

Trade Surveillance

Strengthens in-house surveillance and risk detection capabilities by leveraging big data technologies, advanced analytics and text mining algorithms on data – from internal text and voice data to social media data – to identify unusual and potentially risky or illicit trading patterns.

Warranty Analytics

Estimates the probability of suspicious activity that involve warranties, either individual claimants or authorized agents. The application provides insight into warranty issues and offers prioritized actions that could help to solve them.

Wealth Advisory Toolkit

Accenture’s wealth advisory toolkit application allows home office to generate a prioritized list of client-specific actions

Workforce Management for Utilities

Forecasts to optimize resource planning and management processes for call-centers and field staff

Benefits of the Accenture Insights Platform – Analytics Apps

Benefits of the Application

Existing applications are flexible, easily tailored and agile, providing organizations with immediate access to the tools needed to make analytical-based decisions and solve complex business issues.

To find out more about the features please explore below

Each application is configured around an industry specific business plan and is embedded with deep industry knowledge

Applications are designed for business users, no need for statisticians to "translate" them

Applications industrialize and automate the decision making process

Each application can be enabled immediately to make business decisions with scale and agility

Applications can be designed and built in a short amount of time, and integrate fully with clients’workflow processes

How Does It Work?

Click the tabs below to explore the features of the Accenture Insights Platform – Analytics Apps



  • Load, analyse and store data from different data sources:
    • Relational databases
    • Appliances and distributed systems for Big
  • Data analytics
  • No need to know SQL or any programming language, the Platform uses meta-data definition to automatically retrieve data and to connect your data to the analytics
  • The Platform relies on “best-of-breed” statistical and mathematical engines to build analytics
  • The Platform provides a seamless integration with external engines: you can focus only in analytics development, the Platform will automatically manage time-consuming technical tasks like data preparation and engine execution and control
  • Analytics powered by external engines can be packaged in your APP, becoming completely transparent to the end users


  • Pillars streamline the analytical process, predictive optimization and forecasting, to support decisionmaking activities across the enterprise and analytical results industrialization, making easy to produce real-time outcomes. Pillars allow 2 different and complementary approaches to use algorithms:
  • Automated modeling approach. As a business user or domain expert you focus on managing business processes and you should rely on a self-extracting technology able to mine data, apply models and algorithms and return insights and executive summary reports so you can evaluate the drivers influencing your models with a business perspective
  • Advanced user approach. As a data scientist, you need to deeply analyze data, work to improve high priority models and algorithms and support your team with very effective predictions and forecasts. Selecting the right modeling approach in an exhaustive list of techniques is a key factor for gaining competitive advantage
  • Pillars combine theapproaches letting business users as well as data scientist work together in the same technological framework; they can work simultaneously on the same data, applying different techniques, simulating different scenario to reach the best outcomes and drive the business forward.


  • The goal of the Predictive pillar is building APPs based on Predictive Models. Unified Customer View is the analytical table providing information to this Pillar. The Platform will be used to configure it as needed by Predictivebased Application, using Fraud Detection, Churn prevention or Propensity estimation methods.
  • Predictive Pillar main functionalities are:
  • Data preparation techniques
  • Key predictors calculations and evaluations
  • Drivers and variables selection/upload
  • State of the art algorithms for scoring, clustering, profiling, associations and text mining (decision trees, neural nets, machine learning techniques)
  • Business rules integration
  • Score Matrix to mix up different scoring techniques
  • Business oriented summaries as well as statistical reports
  • Leading organizations are using Predictive pillar to prevent fraud, reduce risk, predict asset downtime, increase redemption rates for marketing campaigns and anticipate customer’s attrition.


  • The goals of the Forecasting pillar are timeseries analysis and forecasting, of any kind of time series, performed on a single item or on item aggregations.
  • Forecasting Pillar main functionalities are:
  • Data visualization, exploration and comparison
  • Time series Predictor/drivers selection/upload
  • Data cleaning and manipulation techniques
  • Automation of performance evaluation through business and statistical KPIs (MASE, MAPE, MAE, ME, etc.)
  • State-of-the-art algorithms for forecasting and simulations like linear, non-linear, casual and boosted models (e.g. ARIMAX, regressions, Generalized Additive Models, Exponential Smoothing, K-nearest neighbors, Neural Networks)
  • Business oriented summaries as well as statistical reports
  • Leading organizations are using Forecasting pillar to forecast demand, sales, managing spare parts, revenues and budgets, creating simulations and whatif scenarios.


  • Optimization pillar will allow to configure Advanced Analytics Applications based on Operational Research Optimization algorithms. Applications Platform Data Model provides the input data for the required optimizations. The Platform will be used to configure the business details of the optimizing APP.
  • Optimization Pillar main functionalities are:
  • Gathering of constrains and parameters data from the Platform
  • Target function and optimization model definition into Wizards and Formulas;
  • State-of-the-art techniques for optimization (symplex, genetic and neural algorithms for linear, non linear and mixed integer problems)
  • Optimization and simulation scenario generation and comparison
  • Leading organizations are using Optimization pillar to create and evaluate scenarios and to optimize decisions.


  • APPs are a set of configuration files that can be used to easily start-up a new installation
  • No business logics are “hard coded” in any programming language or in the software
  • Using configuration files you can easily customize your APPs to follow your customer needs
  • Once packaged, an APP configuration can be used and installed without any change in all your customers environments, not depending from technical details like hardware, operating system or database used
  • Configuration file are easily-understandable Excel files, no programming knowledge is needed
  • Every aspect of Platform and Pillars can be programmatically configured by importers
  • With Platform Domain-Driven philosophy all your configurations map only your business logics, and are not dependent from technical and installation details
  • Configuration files can be packaged in a zip file, you can load a whole App in one-click, starting a new installation in minutes

Find Out More

The ability to gain insights from your data is critical – it lets you make faster and smarter decisions as you tackle your most complex business issues. With experience across every industry, we can help you turn insights into action, and action into tangible results. That’s high performance, delivered.

Learn more about the Accenture Insights Platform